Scientists and supporters come together to encourage people to leave a gift in their will to beat cancer for future generations, in Cancer Research UK’s new legacy campaign.
The charity’s first advertising campaign for legacies since 2016 will be launched across TV, press, digital, social and out of home from this week, and aims to increase awareness of legacy giving and inspire people to pledge to Cancer Research UK in their will.
Gifts in wills fund over a third of the charity’s pioneering work into the prevention, diagnosis and treatment of cancer and last year income totalled £182million.
The moving TV advert features real Cancer Research UK legacy supporters, researchers and survivors from across the country looking down the barrel of the camera lens to state their pledge; be it to pledge to leave a gift in their will to Cancer Research UK, to make more discoveries or simply to keep beating cancer.
Claire Pilcher, Cancer Research UK’s head of legacy supporter engagement, said:
“By showing people coming together to make a pledge to beat cancer for future generations, we are hoping to create a collective movement towards a future where no one has to fear cancer.
“The advert features real people who are making an invaluable contribution to the cause. They are completely unscripted, and the words used in the adverts are their own. We hope to show through this that leaving a gift in your will to Cancer Research UK is a powerful legacy that we can all leave, that will benefit every generation to come.”
Laura Rooney, Cancer Research UK senior research and information nurse who features in the TV advert said:
“I pledge to never stop carrying out research whilst people are suffering. The funding we receive from gifts in wills to Cancer Research UK is essential to continue providing new treatment options and hope to millions of cancer patients worldwide.”
To make your pledge visit: Cruk.org/pledge