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Sunday, 24 January 2021

CHARITY TODAY TV

Video production company offers lifeline to charities struggling in the pandemic

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A London-based video production company is offering to create a two-minute animation for a registered charity, completely free of charge.

Dragonfly founder and creative director, Charlie Southall, hopes that the opportunity will enable a small charity which has been hit hard by the pandemic to promote their work to a wider audience.

Charlie said:

“The way we all communicate has shifted significantly since the start of the pandemic with audiences gobbling up video content like never before.

“As a nation, we are increasingly turning to digital channels and social media to keep entertained and informed – and charities who don’t have video content of their own could be missing out.”

It’s a trend that’s backed up by statistics. Since the start of the COVID-19 pandemic, UK adults have spent around 40% of their waking hours watching video content.

Video is also booming on social media platforms like Instagram, YouTube and Facebook, where over 80% of businesses are now using short films and animations as a marketing tool.

Charlie Southall

Charlie added: 

“It’s heartbreaking to see so many charities facing cuts to services and significant losses in income, as a result of the coronavirus pandemic.

“For a small charity that might be struggling right now, a two-minute animation that can be shared online is a powerful way of reminding existing supporters about the charity’s mission, while also reaching new audiences. These emotional connections with supporters are needed now, more than ever.

“Retail giants such as Apple and John Lewis do a brilliant job of harnessing the power of branded video content. But research shows that video is also a proven way to communicate a charity’s brand message, boost its visibility and ultimately boost income.”

The London-based production team at Dragonfly will provide the winning charity with the necessary expertise and equipment to produce the two-minute animated video, within the charity’s brand guidelines, on a fully pro bono basis.

All the work will be carried out remotely and the competition is open to any registered charity.

Dragonfly crew at work

For fifteen years, Dragonfly has worked with clients across the private and public sectors and produced thousands of corporate films. But it’s the work of charities which continues to inspire them the most – and for Charlie, this motivation is deeply personal.

The company has its roots in the charity sector and was started by Charlie in 2005 with the help of a Business Start-Up Loan from the Prince’s Trust.

Charlie concluded:

“My business was helped into existence thanks to a charity, which is something I’ll always be grateful for. When I started Dragonfly I was 24 years old, without a penny to my name, and at that point, the loan from the Prince’s Trust was the most amount of money I had ever had – and it genuinely turned my life around.

“Now it’s my chance to give something back. Our team of researchers, composers, illustrators, artists, producers – and more – will work with the winning charity to create a powerful film that tells their story, reaches new audiences and ultimately help to secure its survival.

“We’re very much looking forward to reading through the entries and working with the winning organisation – we can’t wait to get started.”

The deadline for entries is 5pm on Sunday 31st January. Entrants will be required to describe the purpose of their charity, the impact they make on people’s lives and one key message they’d like to communicate in the video.

Please visit the Dragonfly website to enter: www.dragonfly.co.uk/video-services/charity-video-production/

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