WITH the cost-of-living crisis on everybody’s minds, individuals and organisations alike are tightening their purse strings, with the need for the services provided by charities only gaining momentum; due to more and more people falling on tough times.
According to a survey undertaken by You Gov and Charities Aid Foundation (CAF), 58% of charity leaders said that generating income and finding financial stability was one of their three top challenges. 71% of charity bosses expressed concern over managing increased demand for their services.
As a charity insurer, who is owned by a charity, Ansvar understands the pressures faced by the sector, and how vital it is to be successful in as many fundraising efforts as possible.
The saying goes: ‘Necessity is the mother of invention,’ which has been proven to be true over the past few years. Through a pandemic, a new culture of online events, a cost-of-living crisis and many other significant global events that either directly or indirectly impact every single one of us, we’ve had to prove just how innovative we can be.
In this blog post, we will be sharing some of the best ways charities can continue to raise valuable funds in a difficult climate, solely by digital means.
Crowdfunding is a platform some of our charity partners have used and would recommend.
In particular, Helena Conibear, the CEO and founder of The Alcohol Education Trust (AET) said:
“We worked with www.crowdfunder.co.uk and found their step-by-step tuition on how to make your campaign engaging and compelling really helpful. As a small charity with limited in-house expertise, we found that really important.”
There is also another online fundraising platform she’d recommend, called Big Give. This option works by lining up pledges, and then making your project available for match funding from an impressive array of funders. Helena gave it her stamp of approval saying, ‘It is very worthwhile – it is about identifying a very specific project or action and planning well ahead.’
Keep your supporters engaged
It can be very easy to get caught up trying to find new supporters for your charity but don’t forget the power of your current and previous supporters. These people already believe in you, already have a connection with you, and already have taken action to help your cause. They already see the value in the work you do.
Make sure you nurture these relationships. Keeping in regular contact with those who are signed up for your newsletters and following you on social media are two simple actions you can take. Remind them how they can continue to help through online donations or events they can attend.
Run online events
We are so lucky that we have so much technology at our fingertips which means we can connect face-to-face via screens no matter where we are in the world.
Are there events you can hold over video conference platforms such as Zoom? Perhaps a presentation on the work you’ve achieved, a panel of discussion on a relevant subject, introducing a project you’re planning on launching, or even something recreational such as a meditation or yoga class for a donation.
These events could be free or paid for, either way, they are promoting your organisation and fostering the relationships you have with your supporters.
The power of social media
Social media is a powerhouse when it comes to online fundraising. Meta platforms even have the option to integrate a fundraiser on your profile, so people who visit your page will see the fundraiser straight away.
Remember that social media’s main purpose is to be social. So, share what you’re doing! What are you fundraising for? What’s your vision? What goal are you working towards? Have you had any recent wins? What does your day-to-day activity look like? What are your struggles? Do you have any case studies? There is no end to the content you could share on your social media platforms.
All of your content will contribute to your online presence and inspire your followers to help you achieve your goal and see the impact their donations have had.
You could utilise tools such as Canva to create your graphics, which is simple to use, and offers free accounts for charitable organisations.
Of course, this list is in no way exhaustive, and the possibilities for your charity to thrive are virtually limitless in the online world. Now is the time to try any ideas that might have seemed a little unorthodox, because really, what is normal?!
Use this to your advantage and see how truly generous people can be towards your charity.