BABY charity Tommy’s has this month appointed Matt Jerwood as its Head of Digital Engagement.

Matt brings a wealth of digital marketing and fundraising experience to the newly created role, as well as a passion for third sector work, having spent seven years at Oxfam driving digital income growth and innovating supporter engagement. His earlier career in the commercial world included roles with lastminute.com, Global Radio and Dennis Publishing.

Matt commented:

“Tommy’s is committed to delivering vital support and advice to expectant parents and families affected by baby loss – and by using digital channels and tools more effectively, we can reach more people and help the good work to continue and thrive.

“Tommy’s research expertise and specialist support are more important now than ever, but at the same time the pandemic is creating real challenges in service provision and fundraising opportunities; I’m excited and proud to be joining at such a crucial stage when I can support and develop creative solutions to these problems.”

The appointment is part of a raft of strategic moves by Tommy’s to step up its digital offer, following the success of its Tommy’s Midwife voice skill giving expectant parents access to expert information through smart speakers and Local Landmarks Challenge virtual alternative to the charity’s cancelled London Landmarks Half Marathon, both launched in March.

Since its creation in 1992 by two obstetricians who wanted to make pregnancy and childbirth safer for everyone in the UK, Tommy’s has become the largest national charity researching pregnancy loss and premature birth, carrying out more than £2m worth of pioneering studies each year.

For more information visit tommys.org.