- Advertisement -
Tuesday, 24 November 2020


Three celebrities voice new ad campaign to support Our Frontline

- Advertisement -
GERAINT Thomas, Adele Roberts and Hussain Manawer have provided separate voiceovers for a nationwide advertising campaign for Our Frontline, the collaboration of leading mental health charities giving round the clock support to those employed on the frontline. The ad campaign, launched today, encourages NHS workers, carers, emergency services staff and all other key workers to use the support available if their mental health is under pressure during the coronavirus pandemic.

Samaritans, Mind, Shout85258 and Hospice UK recently launched Our Frontline to provide round the clock, 1-2-1 support and online mental health and bereavement resources to key workers during the coronavirus pandemic. The Royal Foundation of The Duke and Duchess of Cambridge is formally supporting Our Frontline and helping to ensure that frontline staff and key workers in need of help are aware that the services are available through www.ourfrontline.org.

The advert premiered on the Kensington Palace social media channels and launched on other partners’ channels immediately afterwards. The advert will also appear across on-demand TV, with a supporting campaign across digital screens in train stations, roadside displays and on social media.

British rock band Duran Duran has supported Our Frontline since its launch and the band members have provided the 1993 classic ‘Ordinary World’ as the soundbed for the commercial.

Tour de France winner, Geraint Thomas, has delivered one of three voiceovers for the advert, which encourages key workers to use Our Frontline to access support. Radio 1 DJ and ‘I’m a Celebrity Get Me Out Of Here’ contestant Adele Roberts, a long time campaigner for young people’s mental health, has also provided a voiceover, along with spoken-word poet and mental health campaigner, Hussain Manawer. Key workers can call or text a trained volunteer and access specially developed online resources, toolkits and advice to support their mental health and emotional wellbeing through this challenging time.

Speaking when Our Frontline launched, His Royal Highness The Duke of Cambridge said:

“Over the past few weeks, millions of frontline workers across the UK have put their physical and mental health on the line to protect us all during the Coronavirus pandemic. Every day they confront traumatic situations at the same time as having to contend with their own worries about the risks to themselves and their families. That takes a real toll, and as I’ve seen for myself through my work with the Air Ambulance, without the right support at the right time the challenges they face will only be greater. Catherine and I, together with The Royal Foundation, will do all we can to support Our Frontline. This work will be our top priority for the months ahead.”

Mind, Samaritans, Shout and Hospice UK will be working with employers, charities and representative groups to support key workers now and during the months ahead to make sure we look after and then rebuild the mental health of our frontline workers, alongside our economy and society.

Visit www.ourfrontline.org to find out more.

Sign up to receive full FREE access to charity news and special sector offers.

We don’t spam! Read our privacy policy for more info.

- Advertisement -
- Advertisement -

Stay Connected


Must Read

New discovery shows that brain protein could be starting point for new treatments for pancreatic cancer

A researcher in the US part-funded by the Scottish cancer research charity, Worldwide Cancer Research, has found a protein in the brain that plays...

Thankful Edinburgh mum backs Sick Kids Christmas Appeal

An Edinburgh mum whose son has been in hospital at Christmas time every year since he was born is supporting a charity appeal to...

Employment News

Centrepoint appoints new Director of Fundraising

LEADING youth homelessness charity Centrepoint has announced Julie Milnes as the charity's new Director of Fundraising. In a fundraising career spanning over 17 years, Julie...

Dame Julie Mellor to join Engage Britain Board of Trustees

NEW charity, Engage Britain, has announced that Dame Julie Mellor will join its Board of Trustees. Julie, who joins the Board in November 2020, brings...

National Emergencies Trust appoints Executive Team and announces trustee vacancies

THE National Emergencies Trust (NET) has announced the Executive Team that will be leading the charity beyond its current Coronavirus Appeal into its long-term...

Related News

NSPCC appoints new Director of Strategy and Knowledge

THE NSPCC has appointed Dr Maria Neophytou as its new Director of Strategy and Knowledge. Maria joins the NSPCC from Impetus, a charity supporting young...

Formerly homeless Stoke man says charity volunteering helped battle with drug addiction

THIS International Volunteer Day (5 December), a Stoke-on-Trent man is thanking Hanley-based charity Emmaus North Staffs for helping him battle drug addiction and move...

Hospital charity to give £1million for NHS staff wellbeing

HOSPITAL charity Leeds Cares is due to give at least £1million for initiatives to support NHS staff at Leeds Teaching Hospitals NHS Trust during...

Charity brings virtual cheer to hundreds of families affected by childhood cancer

CHILDHOOD cancer research charity Children with Cancer UK aims to bring some Christmas cheer into the homes of families affected by childhood cancer this...

Rockinghorse Children’s Charity launch their Christmas appeal

ROCKINGHORSE launches their 2020 Christmas appeal asking supporters to Remember Rockinghorse and help them continue to provide vital funding for sick children. Usually, the Rockinghorse...
- Advertisement -