- Advertisement -

PROUD SUPPORTER

Saturday, 6 June 2020

CHARITY TODAY AWARDS

Three celebrities voice new ad campaign to support Our Frontline

- Advertisement -
GERAINT Thomas, Adele Roberts and Hussain Manawer have provided separate voiceovers for a nationwide advertising campaign for Our Frontline, the collaboration of leading mental health charities giving round the clock support to those employed on the frontline. The ad campaign, launched today, encourages NHS workers, carers, emergency services staff and all other key workers to use the support available if their mental health is under pressure during the coronavirus pandemic.

Samaritans, Mind, Shout85258 and Hospice UK recently launched Our Frontline to provide round the clock, 1-2-1 support and online mental health and bereavement resources to key workers during the coronavirus pandemic. The Royal Foundation of The Duke and Duchess of Cambridge is formally supporting Our Frontline and helping to ensure that frontline staff and key workers in need of help are aware that the services are available through www.ourfrontline.org.

The advert premiered on the Kensington Palace social media channels and launched on other partners’ channels immediately afterwards. The advert will also appear across on-demand TV, with a supporting campaign across digital screens in train stations, roadside displays and on social media.

British rock band Duran Duran has supported Our Frontline since its launch and the band members have provided the 1993 classic ‘Ordinary World’ as the soundbed for the commercial.

Tour de France winner, Geraint Thomas, has delivered one of three voiceovers for the advert, which encourages key workers to use Our Frontline to access support. Radio 1 DJ and ‘I’m a Celebrity Get Me Out Of Here’ contestant Adele Roberts, a long time campaigner for young people’s mental health, has also provided a voiceover, along with spoken-word poet and mental health campaigner, Hussain Manawer. Key workers can call or text a trained volunteer and access specially developed online resources, toolkits and advice to support their mental health and emotional wellbeing through this challenging time.

Speaking when Our Frontline launched, His Royal Highness The Duke of Cambridge said:

“Over the past few weeks, millions of frontline workers across the UK have put their physical and mental health on the line to protect us all during the Coronavirus pandemic. Every day they confront traumatic situations at the same time as having to contend with their own worries about the risks to themselves and their families. That takes a real toll, and as I’ve seen for myself through my work with the Air Ambulance, without the right support at the right time the challenges they face will only be greater. Catherine and I, together with The Royal Foundation, will do all we can to support Our Frontline. This work will be our top priority for the months ahead.”

Mind, Samaritans, Shout and Hospice UK will be working with employers, charities and representative groups to support key workers now and during the months ahead to make sure we look after and then rebuild the mental health of our frontline workers, alongside our economy and society.

Visit www.ourfrontline.org to find out more.

- Advertisement -
- Advertisement -

Stay Connected

1,294FansLike
1,425FollowersFollow
29,789FollowersFollow
1,200SubscribersSubscribe

Must Read

New study shows London youth training project repays society 10 times over

An independent study has revealed that every £1 invested in a unique sports-themed youth training project has generated more than £10 in social value...

HRH The Prince of Wales releases video message in support of the National Garden Scheme

At a time when the National Garden Scheme's open gardens are closed because of COVID-19, their Patron has sent a warm message of support....
- Advertisement -

Employment News

Motability announce new Chairman

At the last Annual General Meeting, held in December 2019, Motability’s Chairman and co-founder Lord Sterling GCVO CBE publicly announced that after 43 years...

Air ambulance welcomes new Medical Director

East Anglian Air Ambulance (EAAA) has announced a new Medical Director to its executive team. Doctor Victor Inyang, a well-known Emergency Medicine Consultant in...

Dr Birte Nielsen joins the team at UFAW

The Universities Federation for Animal Welfare (UFAW) has announced the appointment of Dr Birte L Nielsen as Assistant Scientific Director of both UFAW and...

Related News

Sisters brave the shave for NHS Superheroes

REMARKABLE sisters Mia and Paige have bravely volunteered to shave her hair to raise funds to support the Rotherham Hospital and Community Charity’s staff...

Engineering charity launches a new app offering legal and money advice

FOOTHOLD, the Institution of Engineering and Technology (IET) Benevolent Fund, is launching its own app, offering up-to-date legal and financial advice. The Foothold app, launching...

Digging deep to help animals in need

PET food manufacturers and suppliers of animal care products have donated £110,000 worth of food and products to help animal welfare charities who are...

Standing in solidarity with carers

ESTABLISHED in 2012, Carers Worldwide is the only organisation working strategically in low and middle-income countries with unpaid family carers – those unsung heroes...

Lambeth and Southwark boroughs announce plans to boost holiday provision offer this summer

LAMBETH Council and Southwark Council have joined forces with independent charity, the Mayor’s Fund for London to announce an extended programme of holiday food...
- Advertisement -
X