Thursday, 20 June 2024
UK Charity Week 2024 - Sponsored by Sinclair Method UK
Thursday, 20 June 2024

The UK’s only baby-specific hospice launches ‘Pay for a Day’ campaign

THE UK’s only baby-specific hospice is calling on businesses to get involved in their ‘Pay for a Day’ scheme.

The UK’s only baby-specific hospice, Zoë’s Place Baby Hospice, is launching a new ‘Pay for a Day’ scheme at its Coventry hospice, which is encouraging organisations across the UK to pledge to ‘Pay for a Day’ of care, which currently costs the hospice £3,300.

The new campaign comes in celebration of the Coventry hospice’s tenth year anniversary, which the charity will be celebrating throughout the year with a series of planned events and initiatives.

The charity is aiming to secure 100 pledges from organisations by June, which, when combined, would fund at least one hundred days of care to the children it looks after throughout 2021 and beyond.

Each organisation that gets involved will be able to pay for as many days of care as they wish, whilst also having the option to choose the specific day(s) they would like their care to be provided, availability depending.

Once a pledge has been made, the participating organisations will receive a tour of the hospice on the day for which they have donated care; a certificate acknowledging their pledge; a chance to leave a message to the families the charity cares for in a dedicated guest book; benefit from regional and national publicity opportunities; receive mentions on the charity’s social media accounts and will be featured on the Zoë’s Place website.

Zoë’s Place Baby Hospice operates three hospices in Coventry, Liverpool and Middlesbrough. It provides palliative, respite and end-of-life care to babies and infants suffering from life-threatening and life-limiting conditions – in addition to offering support to their families.

The families that use the hospices have access to a knowledgeable, supportive and experienced network of care specialists such as nurses and play specialists, who are trained in a variety of disciplines such as dispensing medicine, enteral feeding and tracheostomy and ventilator care.

Each child who visits the hospice receives their own tailored care plan, designed by the care team, including physiotherapy, play activities that enhance a child’s learning or communications skills, and group activities such as animal or music therapy.

Whilst a child is at the hospice – which may be for a day of respite or an overnight stay – parents and guardians have the time to catch up on the housework, devote time to their child’s siblings or, more simply, catch up on sleep.

The funds raised through the ‘Pay for a Day’ campaign will positively and directly impact these families who, without the support of Zoë’s Place, would not have the additional support network and external lifeline it provides.

Ian Carr, Head of Fundraising, Zoë’s Place Baby Hospice, said:

“Like many other charities, Zoë’s Place has suffered during the pandemic, experiencing a plummet in donations, which has concluded in a reduction of forty percent of its workforce.

“As such, the charity is currently operating a reduced service, which means that there are still families that haven’t received the vital care and support they so desperately need and deserve to have since March of 2020. It also means that we are not the 24/7 operation we used to be, instead, only opening for four days/nights a week.

“We are, of course, celebrating our ten year anniversary, but it goes deeper than that; in a year like no other, we wanted to find a way to bring the business community closer together whilst simultaneously helping the hospice get back to where it once was.

“By pledging to ‘Pay for a Day’ of care, businesses alike will not only be helping the charity to achieve its mission, but also give their own employees something meaningful and exciting to be involved in at a time where motivation, engagement and excitement may be lacking.”

If you would like more information on how to get involved in the charity’s ‘Pay for a Day’ campaign or would like to make a pledge, then you can visit the website here:

You can also contact Corporate and Major Donor Fundraiser Tanita Mistry at or 0247 361 675.


Join our FREE mailing list and receive our Weekly Digest bulletin and other updates direct to your inbox.

Related News

Skip to content