Sunday, 19 May 2024
Sunday, 19 May 2024

The Royal Literary Fund launches new brand identity and website

CHARITY Today has been speaking with the Royal Literary Fund about its new brand identity and website launch.

Richard Le Cocq, Head of Marketing and Communications at the Royal Literary Fund, told us:

“We are thrilled to finally share our new brand identity and website with the literary world. Our agencies, Hat-trick and Situation UK, have revitalised the RLF so it can sit confidently within today’s modern literary landscape. The aim was very simple: to create a distinct and contemporary look without departing too far from our historical legacy to ensure we engage with our diverse audience of writers, industry peers, educational partners, and students.”

Edward Kemp, Chief Executive of the Royal Literary Fund, said:

“In 1790, our founder, Revd David Williams, forged the Royal Literary Fund upon what was then a radical notion: writers are important because writers shape our culture. That belief continues to underpin everything we do, supporting writers as they navigate their careers against a backdrop of shifting trends in media consumption and the ever-evolving publishing landscape. With that in mind, and after a year of development and design, we’ve relaunched our website to make it even easier to access support.”

The brand identity was developed with the design agency Hat-trick Design and its Creative Director, Gareth Howat. The website was developed by the digital agency Situation UK and its non-profit sister agency, Town Hall.

The new site features dedicated sections for the Grants the RLF offers to those in financial need, as well as information about the Fellowship Scheme and other education programmes. Other new sections include the RLF’s Writing For Life programme that enables writers to share their skills in the community and workplace.

The website also features the RLF’s many writers, or RLF Fellows, with articles and podcast episodes available to access via Collected which can be found in the News and Features section of the site, alongside highlights from WritersMosaic, interviews, and the latest updates from the programmes and people we work with every day.

This month also marks three years of WritersMosaic, the most recent division of the Royal Literary Fund, that showcases UK writers of the global majority, through authored talks, creative exchanges, interviews and features. The latest edition of the online magazine includes a guest edition No facts, only versions. This feature sees Director Colin Grant and writers Hannah Lowe, Nicholas Rankin, Clementine E Burnley, Sanjida O’Connell and Phil Okwedy reflecting on the complexities of writing memoirs. This coincides with WritersMosaic’s partnership with The Jhalak Foundation, founders of The Jhalak Prize, to launch The Review, an editorially independent, 20-page biannual literary journal produced by and featuring writers of the global majority and edited by award-winning novelist Guy Gunaratne. The first issue is available as an insert in The Bookseller now. An online edition of The Review is also published on WritersMosaic, with additional print copies available upon request from independent bookshops and community organisations.

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