Peterborough-based charity Kidney Research UK is helping to spread awareness of kidneys and their vital role in our body with a UK-wide campaign for World Kidney Day 2020. There are a staggering one million people in the UK who have undiagnosed kidney disease.
Dr Maria Tennant head of communications at Kidney Research UK said:
“Our message in this year’s campaign is that the kidneys are the BIG topic that everyone’s ignoring. We are putting kidneys in the foreground, to show that they are something you shouldn’t ignore.
“Kidneys are the unsung heroes inside our bodies. These small organs have a huge role to play in keeping us healthy – but when things do go wrong, the consequences can be devastating. We want to help people look after their kidneys, and to encourage those at risk to get their kidneys checked.”
Biggest ever UK campaign for World Kidney Day
World Kidney Day on 12 March 2020 is aiming to boost everyone’s awareness of kidneys. This year, the Kidney Charities Together Group in the UK, which includes Kidney Research UK, will be launching its biggest ever promotion of the annual event.
The campaign aims to raise awareness of our kidneys, the vital role they play and why people get kidney disease.
One of the ways the public can take part in World Kidney Day is by showing support on social media using an innovative digital sticker.
Designed to partly obscure users’ own imagery, the yellow kidney photo ‘takeover’ highlights the ‘scale’ of the problem and that it should no longer be ignored.
This can be done through the World Kidney Day UK website and social channels.
Over three million people in the UK affected by chronic kidney disease
Kidneys are an essential part of a healthy body, cleaning our blood every minute of the day. Ever seen the size of a kidney dialysis machine? Our comparably tiny kidneys do the same job, removing toxins and waste products while controlling blood pressure, helping to produce red blood cells and activating vitamin D, keeping our bones in good shape.
Although anyone can develop kidney disease, there are some factors that can increase your risk.
- Uncontrolled diabetes or high blood pressure are the biggest causes of kidney failure
- People from black, Asian or an ethnic minority background are more likely to progress faster to kidney failure
- Heart and circulatory disease
- Family history of kidney disease
Chronic kidney disease, or CKD, is a serious condition that affects over three million people in the UK. If CKD goes undetected or is not managed well, it can progress to kidney failure, which is fatal if left untreated. In fact, an estimated 60,000 people in the UK die prematurely every year due to kidney disease.
It really is the BIG topic everyone’s ignoring and we aim to change all that with World Kidney Day on 12 March 2020.
For more information about World Kidney Day in the UK and downloadable resources please visit: www.worldkidneyday.co.uk.