THE Big Give has given charities a further opportunity to apply for its annual Christmas Challenge, the UK’s biggest match funding campaign. Applications have been extended until 15th July.
The campaign seeks to raise millions of pounds for hundreds of charities that take part in the campaign. Up to £25,000 worth of match funds is available from the Big Give’s Champions, who are looking to support a multitude of different causes. From 29th November – 7th December, it offers supporters of participating charities the opportunity to have their donations doubled.
Match funding has been shown to encourage donors to give and to give more. In a report commissioned by the Big Give:
More people give when their donations are match-funded. 84% of respondents felt they were more likely to give if matching was offered.
Some donors give more when their donations are match-funded. The average matched gift made through the Big Give is £333, while the average unmatched gift is £132. One in three donors said they gave a larger gift because matching was applied to their donation.
Despite the challenging fundraising climate, recent examples show match funding can be an effective way to incentivise giving from the public. The Champions for Children campaign, by the Childhood Trust, raised over £3m for the 80 participating charities: 83% of charities hit their fundraising targets and, across the whole campaign, 94% of available match funds were utilised (up from 92% in the 2021 campaign).
In a further boost to the campaign, the Big Give has announced that they are expecting the largest amount of Champion match funding ever distributed through the 2022 Christmas Challenge. The confirmed Champions are listed below, with many more to be confirmed over the coming weeks:
The Reed Foundation – supporting charities across a wide range of cause areas including UK, International development, Arts/Culture, Environment/Animals.
DCMS – supporting charities working to improve the lives of vulnerable, disadvantaged or underrepresented women and girls in England and Scotland.
The Childhood Trust – supporting charities which alleviate the impact of poverty for children and young people living in London.
Four Acre Trust – supporting charities working with children and young people (up to age 25) in the UK with an income of <£1m.
Candis Club – supporting health and wellbeing charities in the UK.
Ethiopiaid – supporting UK-based charities (with an income of <£4m) to improve their own capacity to support progressive change in Ethiopia
Anonymous Champion – supporting a variety of charities, including those working in Southern Africa, improving chances for young people, supporting refugees, and tackling the cost of living crisis.
Waterloo Foundation – supporting charities working to improve conditions in developing countries, focused on education, WASH, nutrition and Sexual and Reproductive Health with a family planning focus.
The Together Fund – supporting Christian organisations making a positive impact in communities across the UK and beyond.
Helen & Michael Brown Charitable Trust – supporting high-impact charities across a range of cause areas, including health, environment, education, homelessness, food poverty, and cost of living crisis.
Friends of the Reed Foundation – supporting charities which are improving the environment or providing opportunities for disadvantaged people in the UK and overseas.
The Wiltshire Match Fund – supporting charities making a difference to people in Wiltshire.
Charities need to be registered with one of the UK charity commissions or have a charitable exempt status granted by HMRC. Charities also need to have a minimum income of £25,000 and have at least one year’s accounts filed with the respective charity commission (or Companies House, if they have exempt status).
To apply for Christmas Challenge 2022:
1. Visit thebiggive.org.uk
2. Create your Big Give account
2. Click on Big Give Campaigns
3. Click on Apply Now for Christmas Challenge 2022. Complete your application before 15th July.
For more information, visit https://www.thebiggive.org.uk/