Kinder, a tech-for-good startup that empowers global citizens to do good better, launches its new online research and donation platform. The platform is dedicated to promote transparent nonprofits and increase private donations in the charitable sector. 

Using a vetting framework created together with the Impact Centre Erasmus, the Amsterdam based startup analysed over 2,000 international organisations based on transparency, accountability and operational competence. Approved organisations can now access innovative donation tools, consult objective research and receive tailored advice on how to make their fundraising more effective. International organisations such as Cordaid and Movement on The Ground already joined forces with Kinder by signing up for the Charity Zone.

Poor fundraising practice, inappropriate data sharing and scandals have all contributed to knocking down people’s confidence in charity. Too many resources are spent on fundraising and nonprofits end up having too little time left to invest in improving their impact. That’s why Kinder goes beyond simply rating these organisations and is the first company that also provides them with the tools to become more effective, allowing them to dedicate more time to increase their core projects’ impact.

Mathys van Abbe, founder and CEO of Kinder said:

“We believe that in order to regain trust in the charitable sector, we must join forces with organisations for a kinder world. That’s why we help transparent nonprofits all across the world to become more effective using tech, research and storytelling. At the same time, we help people find their way to the most effective organisations rather than the loudest.”

Kinder aims to regain trust in the charitable sector by becoming the efficiency partner for global organisations, increasing private donations across the sector. Through the Charity Zone, charitable organisations can increase their private donations by using tools such as the Kinder Widget, a widget that is embeddable to any online article. The widget matches online articles that discuss a specific issue with a selection of approved charitable organisations that operate within the same cause area, empowering the reader to donate to impactful organisations connected to the causes they are reading about.