- Advertisement -
Friday, 23 October 2020

CHARITY TODAY AWARDS

STV and mental health charity, SAMH, forge new three year partnership

- Advertisement -

BROADCASTER, STV, and mental health charity, SAMH (Scottish Association for Mental Health), have joined forces to help increase and improve awareness of mental health and wellbeing in Scotland across a three-year partnership, drawing on SAMH’s expertise and guidance and STV’s reach and connection with communities across Scotland.

SAMH is Scotland’s mental health charity, promoting the importance of good mental health and delivering recovery-focused services across Scotland. STV is Scotland’s leading commercial public service broadcaster, supporting the mental wellbeing of its audiences through its programming and campaigns, and with key policies and systems in place to support its people.

Through this partnership:

  • STV and SAMH will seek to increase awareness and improve mental health and wellbeing across a number of target audiences and platforms by creating strong brand association.
  • They’ll work together drawing on the reach, impact and relationships of both organisations – such as the STV advertising Growth Fund and existing corporate partners – to create an even wider network of support for mental health initiatives across Scotland, including commercial partnerships and fundraising.
  • SAMH will provide high-level mental health input and guidance for news and production teams, and support STV’s commitments to positive mental wellbeing for its people, production teams, participants in its shows and audiences.
  • SAMH is the Scottish charity beneficiary of funds raised via the STV/ITV campaign ‘Britain Get Talking’ which will again feature prominently in the build-up to next week’s Britain’s Got Talent live finals.

In 2019, STV and ITV launched the ‘Britain Get Talking’ campaign, with SAMH being one of three associated mental health charities. The campaign returned in March 2020 and this year it has resulted in 6.4m people across the UK starting a conversation about mental health.

In the run-up to World Mental Health Awareness Day on 10th October, STV’s news and current affairs teams will focus on the real threat of a mental health crisis as people live through the very personal impact of the Covid-19 pandemic.  The news team has worked with charities to help compile a series of special reports on mental health, which will run across the week on the STV News at Six, starting on Monday 5 October; and a special edition of Scotland Tonight, dedicated to mental health, is available on the STV Player.

Billy Watson, Chief Executive of SAMH, said: 

“It’s never been more important to do everything we can for Scotland’s mental health. We’re delighted to have the opportunity to work in partnership with STV in the vital task of increasing awareness of the issue and providing our communities with clear and accurate information on how to get help. We’re grateful to STV for recognising the urgent need for us all to do more on mental health.”

Simon Pitts, Chief Executive of STV. Photograph credit: Peter Devlin

Simon Pitts, Chief Executive of STV, said: 

“Now, more than ever, we need to look after our mental health and I’m delighted that we’ll be working even more closely with SAMH over the coming years to help increase and improve awareness of mental health issues and the support that is available. We reach millions of Scots every day through our broadcast and digital channels and it’s our privilege to use this platform help spread this important message. I’m confident this partnership will help deliver real impact across Scotland, to our people, our viewers, our partners and our communities.”

STV News at Six special reports from 6pm, Monday 5 October to Friday 9 October.

Sign up to receive full FREE access to charity news and special sector offers.

We don’t spam! Read our privacy policy for more info.

- Advertisement -
- Advertisement -

Stay Connected

1,373FansLike
1,834FollowersFollow
30,222FollowersFollow
1,200SubscribersSubscribe

Must Read

The Duke of Cambridge lays foundation stone for state-of-the-art cancer research and treatment facility

THE Duke of Cambridge today attended a groundbreaking ceremony to mark the start of building works for The Royal Marsden NHS Foundation Trust’s Oak...

Heart Heroes celebrated by star-studded attendees at virtual charity awards event

THE British Heart Foundation (BHF) tonight celebrated inspirational ‘Heart Heroes’ who have shown courage, resilience, compassion and bravery in the face of debilitating heart...
- Advertisement -

Employment News

Samaritans announces the appointment of new CEO, Julie Bentley

THE leading suicide prevention charity in the UK and ROI has announced that Julie Bentley has been appointed as its new CEO. Julie joins Samaritans...

Kate Cooper-Owen joins Comic Relief’s top team as Creative Director

COMIC Relief has announced another exciting new appointment to their top team with Kate Cooper-Owen set to join as Creative Director. Kate will play a...

Special Olympics GB welcomes two new faces to the team

SPECIAL Olympics GB is delighted to announce the appointment of Pete Rhodes and Ben Miller to the organisation with immediate effect. Pete Rhodes takes on...

Related News

Berkshire blind veteran to have artwork featured in military charity’s annual art exhibition

A Berkshire blind veteran is going have his artwork piece 'Safe Area - Lighthouse Entrance' featured in Blind Veterans UK's annual exhibition fundraiser this...

Adopt-A-Child: Expanding our work in Albania

OVER recent months we have had to significantly change the way we have been doing things in Albania.  Our usual feed programmes, serving a hot...

North Yorkshire disability charity to extend ‘smart learning’ thanks to National Lottery grant

DISABLED adults from across the Harrogate district will be able to join a charity's 'smart learning' programme, thanks to the National Lottery. Disability Action Yorkshire,...

New charity resilience fund to distribute £20m

THE Charities Aid Foundation (CAF) has launched a new £20 million fund to help charitable organisations in England that support those hardest hit by...

VIDEO | National Poppy Appeals declare a state of emergency

ONE of the UK's most symbolic fundraising initiatives, the Royal British Legion Poppy Appeal and the Scottish Poppy Appeal is facing an unprecedented crisis...
- Advertisement -
X