JOG for Jugs, a new campaign aimed at raising awareness and money for breast cancer officially launches today at 8am, in a bid to encourage men, women and non-binary individuals to check themselves so that cancers can be caught and treated early.
A star-studded, tongue-in-cheek video to promote the campaign, introduced by the nation’s sweetheart, Lorraine Kelly and featuring other Scottish personalities, including model Emma-Louise Connolly, actress Joanna Vanderham and presenter Lee McKenzie, will be released to mark the launch.
Inspired by her mum’s courageous response to her own breast cancer diagnosis last August, Dundonian, Becky Chapple hopes to encourage others to check themselves regularly and seek medical support straight away if anything feels abnormal.
“Throughout the pandemic, fewer and fewer people have been visiting the doctor when they find concerning changes to their boobs or pecs, which is a real and worrying problem. Jog for Jugs is our small way of first and foremost encouraging everyone to check themselves, then jogging or walking 8km to raise vital funds for CoppaFeel!, a brilliant charity which raises awareness of breast cancer in young people and the importance of early detection.”
Jog for Jugs will be promoted across social media, with participants encouraged to jog or walk 8km, donate £8 to CoppaFeel!, check their boobs or pecs and nominate 8 friends to do the same by sharing a selfie of themselves with their hand on their chest and tagging their pals’ social handles. The number ‘8’ symbolizes the devastating statistic that 1 in 8 women will develop breast cancer in their lifetime.
“While we are, of course, hoping to raise some vital funds for CoppaFeel! the campaign is more about awareness than anything else. We want people to know all of the signs and symptoms of breast cancer, and we specifically want to dispel the myth that if lumps are painful, they’re unlikely to be cancerous – any unusual changes are worth getting checked out. My family feel very fortunate that mum discovered her cancer early, and we want to give everyone else the chance to do the same by spotting any changes in their boobs and seeking medical advice, regardless of lockdown.”
CoppaFeel! aims to ensure that all breast cancers are diagnosed at the earliest stage possible by educating people on the signs and symptoms of breast cancer, encouraging them to check regularly and instilling the confidence to seek medical referral if they detect abnormalities. Currently, 5% of diagnosed cases are already at stage IV, with breast cancer being the second most commonly diagnosed cancer in women under 30 in the UK (181 new cases diagnosed and 12 deaths annually). CoppaFeel! is the third most recognized breast cancer charity amongst young people, and those aware of CoppaFeel! are 58% more likely to check their boobs regularly than those not aware.
The charity’s recent research showing that a worrying 2 in 5 young people are avoiding contact with the NHS due to coronavirus prove that normalising chest checking and empowering young people to speak to their doctors about any concerns has never been more important.
Katie from CoppaFeel! commented:
“We are thrilled to be supported by the Jog For Jugs campaign. The work that Becky and her friends in the team have put into this project is truly inspirational, and the awareness and funds it will raise in aid of CoppaFeel! will help us in our mission to stamp out the late detection of breast cancer. The generous support of everyone involved will make a huge difference to our work in educating and empowering young people. After such a trying year, it is important now more than ever to spread awareness of the importance of getting to know your body, checking regularly and speaking to your GP if you notice any concerning changes.”
To donate to the Jog For Jugs Campaign, please visit their JustGiving page.