Monday, 15 July 2024
UK Charity Week 2024 - Sponsored by Sinclair Method UK
Monday, 15 July 2024

Staff take on mud run challenge to combat loneliness amongst older people in Sheffield

STAFF from Sheffield-based, The Soft Drink Company have taken on the challenge to combat Bog Commander, a mud run and obstacle course and raise vital funds for Sheffield’s leading older people’s charity Sheffield Churches Council for Community Care (SCCCC) whose mission is to combat loneliness.

The Sheffield charity, SCCCC, has been tackling loneliness for over 55 years, recruiting befriending volunteers to visit older people who are isolated. The Good Neighbour, a friendly visiting scheme which launched in 1966 provides friendship and much-needed social connection to those vulnerable people who feel lonely.

The team which consists of 6 staff members from The Soft Drink Company, plus two spouses will be braving the Derbyshire-based 6km mud run and obstacle challenge, that’s no walk in the park. Located near Buxton, the course will have them climbing over natural and hand-built obstacles including the longest zip wire in the Peak District, a death slide and plenty of mud.

The family-run business, The Soft Drink Company has been supporting customers across Sheffield for 30 years, providing retailers with an unbeatable service.  Delivering confectionery, drinks, snacks and other groceries across the UK making over 1000 deliveries per week.

The busy team is headed by Lee Wilks, Warehouse Manager who is the husband of SCCCC’s very own Hospital to Home Operational Lead, Karen Redfern and knows first-hand the work that the charity does to support isolated older people across the city.

Lee said:

“Having been closely associated with SCCCC for the last three years I know the impact they make on supporting vulnerable older people across the city with their free services. Our older communities are often forgotten about so by taking part in this event we can highlight the fantastic work the charity and its volunteers do.”

Directors Phil Mason and Paul Broomhead of the Soft Drink Company have seen the business grow and are proud of their workforce. Phil said:

“Our staff are like extended family, we all work together to provide the best standard of service to our customers across Sheffield and beyond. Our values are similar to SCCCC in that we are small enough to care but large enough to cope.”

The company are sponsoring their staff to take part in the challenge and to support the work of SCCCC. If you would like to sponsor the team or donate to the charity head to: Donate (

SCCCC are always recruiting more befriending volunteers if you can spare an hour a week to visit an older person please email:


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