Tuesday, 5 March 2024
Tuesday, 5 March 2024

Spring has sprung as Marie Curie’s Great Daffodil Appeal returns

SPAR stores across the UK are now selling golden bunches of freshly cut daffodils in support of Marie Curie and its 2024 Great Daffodil Appeal.

The bright and cheerful daffodils are available in stores with ten pence from the sale of each bouquet donated to the UK’s leading end-of-life charity Marie Curie.

Founded in 1948, Marie Curie has supported millions of people affected by terminal illness and those dealing with dying, death, and bereavement for the last 75 years. Today one in four people don’t get the end-of-life care they need, and Marie Curie’s Great Daffodil Appeal encourages people to donate and wear a daffodil pin to help the charity continue to support people with any illness they’re likely to die from.

Daffodils are a timely reminder of what Marie Curie’s iconic floral symbol means to many who not only rely on the care provided by the charity, but to those who volunteer and work for Marie Curie too.

Suzanne Dover, Brand & Marketing Director at SPAR UK said:

“We are thrilled to be able to support our national charity partner Marie Curie with this beautiful initiative. We sold over 125,000 bunches of daffodils last year and will be aiming to raise a huge amount of money for Marie Curie’s Great Daffodil Appeal in 2024.”

Lily Whitlam, Senior Corporate Partnerships Manager at Marie Curie said:

“Every bunch of daffodils sold will ensure Marie Curie can continue to provide essential care and support across the UK for people living with a terminal illness and those close to them.”

As its national charity partner since 2017 SPAR team members and customers celebrated raising a huge £3 million for Marie Curie at the end of 2023, through a range of activities including in-store fundraising, customer donations and on-pack product donations.

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