As a relatively small charity, we have never had a big budget for publicity and promotion purposes. We have a small team of committed individuals who visit churches and other groups giving presentations on the work we do, and who man display stands at various events around the country, particularly over the summer months.
We also encourage our existing sponsors to share their experience of sponsorship through AAC with their friends and families on a 1-1 basis. This building of personal relationships has always been a key part of how we do things, with our supporting sponsors as well as with the children and families we serve in Guatemala and Albania.
Needless to say, the COVID pandemic and the resulting closing down of just about everything has had a huge impact on our ability to share what we are doing – our meetings and events calendar being wiped clean for most of this year. Like everyone else, we have had to adapt quickly to a new ‘normal’ and come up with new ways of keeping our existing supporters updated on what is going on whilst also reaching out to potential new sponsors.
Technology is playing an ever-increasing role in our work now. Most of our team are still working from home, and we have been able to keep in touch with each other via regular Zoom meetings. We have increased our use of Facebook and upgraded our website so that the most up to date information is easily accessible and supporters are able to give extra gifts and donations online if they wish.
Most churches and many other groups went ‘online’ in March, cancelling all the regular speaking slots. As an alternative to an actual speaker, we were able to make short film clips from Albania and Guatemala and one of our reps recorded an update PowerPoint presentation with a voiceover. We were then able to offer these to churches and groups to incorporate into their online services or meetings. These have been used by several groups already and they have been very well received. Leaders have appreciated having something a little different to share with their people. A playlist of these recordings can be viewed on our YouTube Channel.
This has been a steep learning curve for all of us and we are very grateful to all our faithful sponsors and supporters who have stuck with us as we have tried our best to keep them informed of all the latest news from our programmes in Guatemala and Albania. We are also grateful that we have been able to continue to help those most in need in these countries and we look forward to the time when we can reopen our programmes fully again.
Keep up to date at our website: https://www.livingwateradoptachild.org/uk/
And Facebook page: https://www.facebook.com/AACLivingWater/