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Tuesday, 26 October 2021
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Scots open their hearts for World Cancer Research Day

HEARTS filled social media feeds last week as Scots showed their support and raised vital funds on World Cancer Research Day (Thursday 24th September).

The #CuresForCancer social media fundraising challenge was started by the Scottish charity Worldwide Cancer Research, to help raise funds for lifesaving research to start new cures for cancer.

The social media challenge saw Instagram, Facebook and Twitter users recreate the charity’s love heart symbol to show solidarity. From heart drawn palms and decorated cookies to creative make-up and love-heart arranged tea leaves, participants put their own spin on the logo and donated to the charity.

Scots open their hearts for World Cancer Research Day
Kaye Adams

As well as receiving incredible support from the general public, Scottish celebrities also took to social media to help raise awareness for the charity’s vital research. TV presenter and radio DJ Kaye Adams, sports broadcaster David Tanner and Motherwell footballer Tony Watt were just some of the big names who took part and showcased their version of the heart symbol on the day.

Worldwide Cancer Research launched the social media challenge to help raise awareness and money for its critical work as cancer continues to be one of the leading causes of death in Scotland. Over 30,000 Scots are diagnosed with cancer a year and Public Health Scotland has found that the number of cases is predicted to rise to 40,000 new cases per year by 2027. This equates to an increase of more than four people being diagnosed every hour.

All of the money raised will go towards funding the Edinburgh-based charity’s research, backing the brightest minds around the world in their quest to find new ways to prevent, diagnose and treat cancer.

Dr Helen Rippon, Chief Executive of Worldwide Cancer Research, said:

“We’ve been absolutely blown away by the response to the #CuresForCancer social media challenge.

“The statistics we’re up against are devastating and we need to do more to help start new cures for cancer, which is why cancer research is so important. Seeing so many Scots take to social media yesterday to show their solidarity with the cause and help us raise funds for our lifesaving research across the world was really inspiring and gives us hope for the future.

“We’d like to say a massive thank you to everyone who took part and donated. Together we can start bold new research and stop the suffering caused by cancer.”

To donate to Worldwide Cancer Research and find out more about its research projects, please visit www.worldwidecancerresearch.org

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