Thursday, 26 May 2022
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Thursday, 26 May 2022

Scientific research charity announces appointment of communications specialist

FRAME, the medical research charity committed to reducing the number of animals used in scientific testing, has appointed communications professional Sara Carbone as a trustee to support its ongoing growth and development.

A specialist in marketing and digital communications, Sara has more than 17 years of experience in the publishing and charity sectors, leading teams working across all communications disciplines.

In her current role as Head of Communications and Digital at the RCVS Knowledge the charity partner of the Royal College of Veterinary Surgeons (RCVS), she helps to shape the cross-organisational strategy and culture and leads the governance of the charity, as well as its overall communications and digital activity. Prior to RCVS Knowledge, Sara held senior communications roles at the Royal College of Occupational Therapists, as well as at the national mental health charities, Rethink Mental Illness and Mind.

FRAME is committed to replacing the use of animals in scientific experiments and is dedicated to the development of new and scientifically valid methods that will replace the need for laboratory animals in medical and scientific research, education, and testing. The charity provides an annual donation to support the work of the FRAME Laboratory in Nottingham where scientists research and develop human-based alternatives to animal models.

FRAME’s Board of Trustees provides strategic direction and governance and works alongside the charity’s team that is led by CEO Celean Camp. Sara joins FRAME Trustees Dr Lesley Gilmour, Dr Anja Petrie, and Chair of Trustees, Dr Carol Treasure.

Sara explained:

“For many years, my work has focused on the communication of a wide variety of health and scientific issues to many diverse audiences, and the importance and value of robust research and experimentation have always been a key element of this, regardless of the specific field. A future where we use non-animal models is one where research results will be more accurate and precise, and drugs and methodologies will be more effective and safer for us all. Just as importantly, it is also a future where cruelty to animals will be obsolete, and there will be a greater respect and appreciation for the natural world – something we must do all we can to protect and preserve.

“FRAME is at a very exciting point in its development, and there are so many great opportunities to further increase its visibility and communicate its impact. I am excited to help support this work from a strategic communications perspective, as well as work with a diverse group of fellow trustees whom I will learn so much from.”

FRAME CEO Celean Camp added:

“Sara’s extensive expertise across marketing, communications and digital will be invaluable as we refresh our strategies in these areas and embark on the next phase of the charity’s growth and development. Her genuine passion and enthusiasm for FRAME’s cause and understanding of the benefits non-animal research can bring to human health, combined with her strong capabilities across branding, creative content development and audience engagement, mean she will be an immediate asset to the FRAME Board of Trustees as we seek to grow public awareness of FRAME and the FRAME Laboratory’s cutting-edge, non-animal research.”

FRAME exists to promote better science and a more humane and compassionate society by the replacement of animals in medical experiments, drug development and testing.

For more information about FRAME, please visit: www.frame.org.uk.

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