SOUND the good news klaxon! We are delighted to reveal that Room to Reward have absolutely smashed through the £100,000 barrier for donated stays!
This milestone seemed a long, long way away when they first started in 2015 and they wouldn’t have made it here without you.
A massive thank you to the Hidden Heroes. Your stories and nominations are inspiring, moving, overwhelming and heartwarming. Your deeds and actions make the world a better place – we’re lucky to have you!
The Room to Reward story began in 2015 with a moment of inspiration. They realised that, every day of the week, there must be hotel rooms across the country going empty. After a little digging, they discovered that, on average, there are approximately 140,000 hotel rooms sitting empty and unused every night in the U.K. This amounts to £5 billion worth of wasted assets every year.
‘Surely there’s a better use for these rooms than just going to waste?’ they thought and – eureka! – Room to Reward was born.
The idea is a simple one that represents a win for everybody. Hoteliers are able to make use of their empty rooms and give something back to those truly deserving, charities are able to say ‘thank you’ to their amazing teams in a way that doesn’t impact their own budgets and, most importantly, the inspirational Hidden Heroes are able to enjoy a well-earned break.
The charity started life with just a handful of hotels and a small number of charities in the initiative. Now they partner with more than 125 hotels and over 100 charities throughout the UK.