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RedSTART appoints first CEO as part of growth strategy

RedSTART, the children’s financial education charity, has appointed Sue Halewood as its first Chief Executive to support its expansion plans.

Founded in 2012, the charity wants to create a world where teachers, parents, students and ultimately governments all play a part in educating the next generation. Putting young people in control of their financial futures by teaching the importance of money management. Having grown from a founding team of 3 in 2012 to a strong volunteering network consisting of 20 partner organisations today, RedSTART has already helped 5,000 young people in the UK.

The new appointment forms part of RedSTART’s strategy to grow in a disciplined way while expanding its reach across the UK. Sue’s appointment will look to take the charity to the next level and spearhead the push towards providing financial education to one million young people by 2025. She joins from education charity Catch Up Ltd and brings over 25 years’ experience as a marketing and business development specialist. This experience will be a huge asset as she works closely with RedSTART’s board of trustees and existing volunteers – from founding company Redington and financial services partners across the City – to deliver the charity’s ambitious roadmap.

Commenting on the appointment, Kate Jones, Chair of Trustees said:

 “We are delighted to welcome Sue to RedSTART as we enter an important new phase for us as a charity. Sue brings a real depth of experience encompassing senior management roles within marketing agencies and education charities. We loved her hands on, determined approach which will be invaluable as we take our teacher-led classroom compatible programmes across the UK.”

Commenting on the new role, Susan Halewood, CEO said:

“I am honoured to lead RedSTART as the charity is poised to scale up and extend its reach and impact. The charity has been successful in mobilising a dedicated group of volunteers and partner organisations; I look forward to working with this team of highly skilled professionals from across the financial services and education sectors who are passionate about equipping young people with financial skills for life.”