ONLINE raffle platform Raffolux has already raised over £100,000 for multiple charities across the UK, at a time when charities are struggling with the constraints that the pandemic has put on traditional ways of fundraising.
Charity fundraising has been heavily impacted by the recent outbreak of COVID-19 as a result of its reliance on face-to-face events and in-person donations on formerly busy high streets. Fewer people are leaving their homes, which results in a loss of donations for those in need. During the lockdown, 84% of charities in the UK reported a decrease or a significant decrease in their income.
Raffolux, which was launched just over a year ago by a team of young British entrepreneurs, has created an ingenious digital solution to maintain the steady flow of donations to some of the country’s best-known charities, plus a host of smaller charities.
With a combination of smart technology and fantastic prizes, Raffolux has refreshed one of the oldest and most popular fundraising traditions – the charity raffle. It has also turned online raffling into somewhat of a lockdown trend for people seeking new forms of entertainment in the safety of their own homes.
Raffolux gives its customers the chance to win big, both for themselves and the charities they care about. 10% of the proceeds from every raffle ticket purchased are donated to a charity chosen by the player from a list of the country’s most popular charities, such as Great Ormond Street Hospital, Women’s Aid, and the Blue Cross. Raffolux also hosts dedicated raffles for individual charities, donating between 50 and 100% of the profits, depending on whether it or the charity provides the raffle prize. This has made Raffolux an essential and reliable source of donations for those charities concerned about the decrease in fundraising brought on by the pandemic.
The Raffolux site features a rolling collection of luxury prizes, from holidays and cars to high-tech gadgets, with a cap on ticket sales to ensure that the odds of winning are far greater than on other gaming platforms. This has enabled the Raffolux team to recruit over 40,000 users and generate £4m in annualized revenue within their first year of operation, whilst enjoying a 4.9/5-star Trustpilot Rating.
Gerry Lianos, CEO and Co-founder at Raffolux said:
“Our ambition for Raffolux was to create an exciting raffle site that adopted the highest standards of fairness and transparency and embrace the traditions of the raffle as a charity fundraiser. Our flexible, online model has enabled us to step in to help a wide range of charities whose traditional sources of fundraising have been impacted by the pandemic. We are delighted to have provided a quick and effective way to fill their short-term funding gaps.”
Neil Woodley, Head of Partnerships at Worldwide Cancer Research, said:
“Despite the lull in donations and new challenges we face due to the current climate, we have been able to rely on Raffolux for steady donations, receiving over £20,000 in donations to date. The website is transparent, trusted by both us and consumers taking part. Raffolux has been a lifeline for us over the past few months. We’re excited to see how this partnership plays out and are looking forward to being a part of their success story as the company continues to grow from strength to strength.”