PRESTAT’S proudest claim to literary fame is Roald Dahl, who made Prestat Truffles the centrepiece of his novel My Uncle Oswald. Dahl said: ‘I do so adore chocolate truffles as Prestat makes them’.
Roald Dahl’s Marvellous Children’s Charity provides specialist nurses and support to seriously ill children and their families. Their nurses currently help over 25,000 children lead more marvellous lives.
Prestat was established in 1902 and is one of London’s oldest chocolate shops. The company was appointed Purveyor of Chocolates to Her Late Majesty Queen Elizabeth II in 1975. Today, they are one of the few British Chocolatiers to work from tree to truffle and to produce chocolates in their London Chocolate Factory.
To launch the partnership, Prestat will be sending out festive chocolate gifts to all Roald Dahl Nurses across the UK, as well as a number of seriously ill children and families who the charity supports.
Prestat will also be donating a percentage of their sales over the upcoming Black Friday weekend to the charity.
Between Friday 25 – Tuesday 29 November, Prestat will be raising the prices of all their chocolates by £1. Every extra £1 they receive will be donated to help support seriously ill children and their families.
For Prestat customers with a generous spirit, their online checkout will provide the option to make an additional charitable donation during this period.
Louise Griew, CEO of Roald Dahl’s Marvellous Children’s Charity, said:
“We are extremely excited to partner with such a prestigious brand.
“We look forward to working together with Prestat and their wonderful customers over the coming months and years to help improve the lives of some of the most vulnerable children in the UK.
“The dedication and expertise of Roald Dahl Nurses reduces waiting times, A&E visits and hospital admissions. They are also a vital lifeline to the whole family, coordinating care and providing the highest level of emotional support.
“This partnership will help increase the reach and impact of our work, resulting in improved support to more seriously ill children and their families.”
Micaela Illy, CEO at Prestat Chocolates, added:
“This partnership is close to our hearts. Not only is Roald Dahl a fixture in Prestat history, but we also hold the practice of joy-giving dear at Prestat.
“From our lovingly crafted chocolates to the happiness of our team in our joy-filled chocolate factory.
“We are so proud to be able to support the incredible Roald Dahl Nurses and have been so impressed with all the specialist care and support they give.
“Supporting this marvellous cause will help enable more children, with complex, lifelong conditions, and their families to receive the specialist care they deserve.”