Organic baby food brand Piccolo is once again committing much-needed funds and resources to help families in need, as it announces two new charity partnerships with Little Village and City Harvest.

Launching this December and continuing into 2020, Piccolo will be supporting Little Village – a leading London charity that strives to help families in times of need by providing them with a range of donated items. From Christmas essentials to everyday fundamentals, Little Village is committed to alleviating material poverty in London, and Piccolo will be making an annual donation to the charity to assist them in their efforts.

As one of the fastest-growing baby food brands, Piccolo puts giving back at the heart of everything it does. To date, the brand has donated more than a quarter of a million meals to children relying on food banks throughout the UK, and next year they will be donating a further 100,000 baby food pouches to City Harvest, a charity that will distribute them to more than 60 community organisations that play an integral role in improving the lives of London’s most vulnerable children.

Cat Gazzoli, founder of Piccolo, commented:

“We are proud to partner with Little Village this Christmas, giving back to London families in need of additional support. London’s children are more likely to grow up in poverty than contemporaries elsewhere in the UK and 37% of London’s children (700,000) live in poverty after housing costs are taken into account. These children living in poverty will, on average, develop slower than contemporaries, do less well at school, have poorer physical and mental health, and will have fewer opportunities in their later lives than their peers. Piccolo believes in giving back to those less fortunate and so we are supporting this essential food bank and wider support services for low-income families this Christmas and beyond, into 2020.”

Laura Winningham, CEO at City Harvest, said:

“At City Harvest, we do everything we possibly can to ensure that families across London arent going hungry. While we have made great strides in helping many vulnerable people across the city, our work is still not done and we know that there are hundreds of families out there that don’t have access to the essentials they need to live healthy and happy lives. That is why working with brands like Piccolo is so important to us – not only has the team got really stuck in with helping us deliver much-needed meals across the city, its donation of 100,000 baby food pouches will have a significant impact on many families with young children.”

Sophia Parker, CEO at Little Village, added:

“Little Village is so pleased to be partnering with Piccolo and we have already started putting their donation to good use. The work we do here makes such a huge difference to the lives of families across London – not only in terms of ensuring they have the day-to-day necessities they desperately need, but also in improving their mental health and wellbeing. We’re proud to welcome Piccolo into our wonderful community of local families helping each other. We are looking forward to working with them and we can’t keep our doors open without the generosity of companies like Piccolo.”

Piccolo was founded on the belief that it is possible to create organic wholesome goodness from ethically sourced suppliers, the commitment to which comes from Cat Gazzoli’s experience in the food industry. Many of their 100% organic ingredients are planted and nurtured in independent family farms across the Mediterranean. Voted in the 30 most philanthropic businesses in the UK, Piccolo is committed to giving 10% of its profits to food education programmes, providing practical support around baby nutrition to parents.