Google Ad Grants is an advertising solution, which grants $10,000 Google Ads monthly advertising budget to non-profit organisations. The grant enables charities to reach a bigger audience, spread the word on their activities, raise more money, and recruit more volunteers.

Excited about Google giving back, and wanting to raise awareness of this opportunity among non-profits, Pepper has decided to give back to its local community in Yorkshire by offering one local charity free PPC account management services for 6 months.

All Yorkshire-based charities that are already Google Ad Grantees or are looking for help applying for the grant and running Google Ads campaigns can enter this giveaway.

How charities can apply for free PPC account management

  • Be a Yorkshire-based charity or non-profit organisation with valid charity status.
  • Be enrolled or eligible for the Google Ad Grants scheme.

For a non-profit or charity to be in with a chance of winning six months of free PPC services, they just need to complete the short application form here before 5:30pm GMT on 30 November 2019.

Pepper PPC will check first that each applicant is eligible, and from there a winning charity or non-profit organisation will be selected at random using a tool called random.org.

What will the winning charity receive?

The chosen charity will receive one full day of PPC account management every month for six months.

Firstly, Pepper PPC will set up a Google Ads account and enable the charity to use it if they have not already.

Pepper PPC will also assist the charity in applying for a Google Ad Grant if they haven’t already done so.

Lastly, Pepper will manage and optimise ad campaigns to improve the charity’s website traffic quality. The agency will optimise towards the charity’s PPC goals, helping to increase awareness, donations, and volunteer numbers.

How Google Ad Grants works

Google Ads appear in Google SERPS (search engine results pages) above the organic search results, making each advertising message clearly visible to search engine users.
Google Ads enables charities to optimise their ads through targeting specific audiences to reach the most relevant people and setting campaign goals.
Google already works with more than 20,000 non-profits in over 50 countries.

Why non-profits should apply for Google Ad Grants

Here are just a few ways in which a non-profit could benefit from a Google Ad Grant:

  •  Increased visibility and awareness of the cause of the non-profit.
  •  More donations.
  •  More volunteers.
  •  The budget is used to connect with users who are most likely to engage.

Who is eligible for Google Ad Grants?

To be eligible for Ad Grants, a non-profit must: