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Ormiston Families’ welcomes significant new appointment

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Kate Higgs, director of fundraising and marketing.

The East of England’s leading family charity, Ormiston Families, has announced the senior appointment of Kate Higgs as director of fundraising and marketing.

Kate has more than 30 years of experience in marketing and fundraising in a number of high profile organisations, both private and not-for-profit.

Before this appointment at Ormiston Families, Kate was head of income generation at the national volunteering charity, Volunteering Matters. In this role she achieved notable success, including growing the team and leading on a five year partnership with the People’s Postcode Lottery to significantly boost funding.

Kate, who has a 19-year-old daughter, and lives in Suffolk, with her partner, started her career in advertising at Young and Rubicam, an international advertising firm. She then spent 11 years at newspaper group, Archant, managing the newspaper sales and promotion teams.

Kate said: “My career took a change of direction after I experienced the wonderful care offered to my late brother at St Elizabeth Hospice. I decided to use my sales and marketing skills to pursue a career in fundraising.

“Joining Ormiston Families is a great honour and fantastic opportunity for me. I have always admired the work of the charity and its dedication and passion in supporting children, young people and families to manage the challenges they face.”

Looking to the future, Kate, who will be based at the charity’s head office in Ipswich, said she wants to build on the charity’s ‘strong reputation for outstanding services’.

“I want to ensure that through effective fundraising and marketing we maintain financial stability and continue to be a sustainable, growing organisation with the ability to invest in our services,” Kate added. “The charity is already very lucky to have the dedicated support of some wonderfully generous funders and supporters and I am looking forward to further developing our relationships with them.”

Commenting on the appointment, Mark Heasman, chief executive of Ormiston Families, said: “I am delighted to welcome Kate to the team.

“This high profile appointment shows our commitment to growing Ormiston Families and a big part of this is through increased fundraising to boost the service we offer to families. Kate’s enthusiasm and ambition to raise the profile of the vital work we do will be invaluable.”