NSPCC appoints new Director of Communications and Marketing

The NSPCC has appointed David Hamilton as its new Director of Communications and Marketing.

David, currently Director of Communications and Marketing at The Scout Association, is joining the leading children’s charity – fighting to prevent the abuse and neglect of children in the UK and the Channel Islands.

At Scouts, the largest co-educational youth organisation in the UK, he introduced an ambitious strategy to modernise the movement’s image and increase its reach, relevance and reputation. In 2018, he launched a new award-winning brand for the 113-year-old Movement, which has seen record levels of engagement.

In his new role, David will be responsible for NSPCC and Childline marketing and communications activity across the UK. He will lead a team of over 100 people across public relations, media, marketing, digital, data insights and volunteer and staff communications.

The move comes as the NSPCC continues to harness public support through their #WildWestWeb campaign to make sure the government delivers on their commitment of regulating tech companies.

David replaces Ali Jeremy who has joined The Royal Parks as Director of Communications and Engagement.

David said:

“It’s a huge honour to be joining the talented team at the NSPCC. Every child deserves the best start in life, and I’m going into this role determined to get more people to stand up, take action and make Britain a safer place for children. Through powerful and compelling communications, we can mobilise support, hold leaders to account and help transform society to prevent abuse and keep children safe.

“The past five years at Scouts has been a truly amazing experience. The job has come with a huge sense of responsibility as the Movement is part of the fabric of UK society. I want to pay tribute to the outstanding team of volunteers and staff who have generously given me their support over the years.”

NSPCC Chief Executive, Peter Wanless said:

“There was a great deal of interest in the Director of Communications and Marketing role but David was the standout candidate. His passion and commitment to children and young people shine through. He brings expertise and a track record of success at Director level. We look forward to welcoming him to the team.”

Prior to Scouts, David spent five years at national children’s charity Action for Children where he was Head of Public Relations and Engagement.

He is past chair of the PR and Communications Council and a winner of the CIPR and IoD PR Director of the Year award.

He will start his new role in the summer.