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Wednesday, 21 October 2020


New Trustees to help ‘Bring Joy’

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NORTH West-based charity, The Home Instead Senior Care Bring Joy Foundation, which works to bring joy into the lives of older people across the UK, has made three new appointments.

Penny Hamer joined the charity as its new Executive Director in January. Hamer brings with her a vast amount of experience in the sector with previous roles as Head of Corporate Fundraising for Manchester University NHS Foundation Trust and Deputy CEO of Lancashire Mind. She has also worked in a senior corporate fundraiser role with the Alzheimer’s Society and the British Heart Foundation.

At the charity’s most recent board meeting (June) Ruth Brown, Business Development Director at Home Instead Senior Care and Calvin Marketing founder, Diana Stephenson were both elected to the board as trustees.

The Bring Joy Foundation is the charitable arm of home care company, Home Instead Senior Care whose mission is ‘to become the most admired care company through changing the face of ageing’. The charity itself is dedicated to supporting and enhancing the lives of seniors across the UK. It does this by funding local community events that enhance and enrich the lives of older people with a focus on combating loneliness and preventing isolation; both of which are real issues amongst the elderly.

Penny, Ruth and Diana join the charity’s chairman Martin Jones, CEO of Home Instead Senior Care along with US-based Lori Hogan, the co-founder of Home Instead and Roger Baumgart who is the company’s President.

The Bring Joy Foundation has supported trips to the seaside, provided funding to support regular tea parties and during lockdown has funded the purchase of tablet technology to allow older people to remain connected with family and friends.

Speaking about Penny’s appointment earlier this year, Martin Jones said:

“Penny has demonstrated a real understanding of the issues around loneliness faced by so many of the older people in local communities across the UK.

“Her experience in the charity sector will be invaluable as we look to increase what the Foundation does to support older people.”

Speaking about the charity’s newest trustees, Penny said:

“I am thrilled to bring Ruth and Diana on board as I know they are committed to helping the charity to achieve its goals.

“Ruth has worked for Home Instead since 2010 and is an advocate of social purpose in corporate life. Diana has worked with the company since 2009 and has totally bought into our mission and values.

“Ruth’s passion for our purpose and business skills, combined with Diana’s marketing expertise is going to help us to realise our ambitious plans for the Foundation.”

For more information, visit https://www.bringjoyfoundation.org/

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