- Advertisement -
Tuesday, 1 December 2020


New guide aims to help charities build better partnerships with businesses

- Advertisement -

A new guide from Ecclesiastical aims to help charities build better partnerships with businesses.

Research by the specialist insurer found three in five (62%) charities in the UK do not currently have a corporate partner, yet two-thirds (67%) agree that working with business is essential for their future.

With many charities struggling with the aftermath of coronavirus, building closer links with the corporate sector is more important than ever.

Building a Movement for Good: A Practical Guide for Charities and Businesses draws on insight from leading charities to provide advice and guidance on how to make the most of working with a corporate partner.

For charities, it provides hints and tips on how to find the perfect partner, from the initial approach to developing the relationship beyond donations and volunteering. For businesses, it provides a framework for building deeper engagement and maximising the benefits of working with a charity.

The report draws on insight from beneficiaries of last year’s Movement for Good awards, who took part in a roundtable discussion on how charities can better engage with business. An in-depth survey followed to get a deeper understanding of the issues.

Chris Pitt, corporate responsibility manager at Ecclesiastical, said:

“At Ecclesiastical we believe business should be a force for good. In these challenging times, as charities struggle to cope with the impact of coronavirus, we think this is more important than ever.

“Owned by a charity, we make profits so that we can contribute to the greater good of society. While our model is different, we think all businesses can adopt this philosophy to some degree.

“There are many generous businesses out there providing money and volunteers to charities, but the quality of engagement differs enormously. We wanted to produce this guide to help both charities and businesses get the most of their partnerships. We’re incredibly grateful to our Movement for Good £50,000 beneficiaries for sharing their trials and triumphs to help shape this guide.”

Tom Robertshaw, Fundraising Manager at Candlelighters Trust, who attended the roundtable said:

“There has been a shift in recent years. Companies want more from working with charities than just a mention at the annual meeting. They want positive publicity. They want to get staff involved because it’s a great team bonding opportunity. They want connections to the community that charities can offer. We need to start thinking of it as more of a B2B partnership than generous corporate benefactor and grateful charity.”

The Movement for Good awards saw £1million given to good causes last year. Ten charities from across the UK received £50,000 to fund innovative projects that will make a real difference in their communities.

For more information visit www.ecclesiastical.com/movement-for-good

Sign up to receive full FREE access to charity news and special sector offers.

We don’t spam! Read our privacy policy for more info.

- Advertisement -
- Advertisement -

Stay Connected


Must Read

UK Charity Week Official Partner, Teamwork Trust, continue to support vulnerable adults throughout lockdown

VIRTUAL choirs, walking groups, online cooking clubs and free tablets for those who need them – local adults with special needs are learning new...

WaterAid brings showbiz stars straight to homes with virtual Christmas during #UKCharityWeek

WATERAID is hosting a star-studded virtual ‘Christmas Get Together’ during #UKCharityWeek on Tuesday 8 December from 6.30pm, bringing seasonal songs, festive readings and special...

Employment News

Four new Trustees join Dame Kelly Holmes Trust Board

DAME Kelly Holmes Trust has announced the appointment of four additional Trustees who joined the Board on 20th November 2020. Catherine Baker, Helen Donovan, Martin...

Eric Dier announced as ambassador for Sported

TOTTENHAM Hotspur and England defender Eric Dier has today been announced as an ambassador for Sported, the UK's largest network of community groups supporting...

National Animal Welfare Trust appoints director of operations

RESCUE and rehoming charity National Animal Welfare Trust (NAWT) has appointed Andrew Gillon as director of operations. Andrew brings nearly two decades of experience in the...

Related News

The Great North Children’s Hospital Foundation Publishes Children’s Book ‘Hatty the Hyena’

The Great North Children's Hospital Foundation (GNCH Foundation), is today announcing the launch of Hatty the Hyena, a new children's book written to help educate...

Together For Animals: Secret Santa

THIS Christmas you could be an incredibly special Secret Santa to a cat, dog, donkey, or horse being cared for by our members, and...

Share Charity: 10 Years of Hope…and Hope for the Future

LAST month, we wrote an article in regards to our projects, based in Romania. The Bianca Project and Jim’s House are projects within our...

Francis House Children’s Hospice appoints new Registered Manager

SHARON Doodson becomes Registered Manager and only the third Director of Care to be appointed in the history of Francis House Children's Hospice. As the...

New chair of national youth charity OnSide Youth Zones

YOUTH charity OnSide Youth Zones has appointed tech entrepreneur Charles Mindenhall as Chair of its board of Trustees. Since it was founded in 2008, OnSide...
- Advertisement -