One of the UK’s top children’s cancer charities, Children’s Cancer and Leukaemia Group (CCLG), has announced the launch of its brand-new strategic plan.
After months of preparation, CCLG unveiled its goals for 2018-2025 to over 250 of its healthcare professional members at its annual Winter Conference in Leicester this week.
This is the first time the organisation has launched a plan of this kind, which has been introduced following its 40th anniversary last year. The strategy aims to help drastically reduce the number of childhood deaths from cancer by 2025, a figure which currently stands at 250 children per year, through investment in research, professional education and awareness raising.
At the heart of CCLG’s new direction is the new strapline “the experts in childhood cancer” – reflecting the leadership and expertise of the organisation, whose members make it the most prominent body of childhood cancer professionals in the country.
Ashley Gamble, Executive Director of CCLG, said the new plan is a positive step forward for the future of childhood cancer care in the UK and beyond.
He said: “A lot of hard work has gone into ensuring our strategy is geared towards maximising every service we offer as a charity. From improving the way we communicate with children and their families, to ensuring they are fully aware of the ground-breaking research their fundraising activities are contributing to.
“Our members truly are experts in their fields, whether its nurses, doctors, dietitian, psychologists, researchers or play specialists – each possess skills to deliver the very best treatment for children with cancer and we must ensure our messaging reflects this. We believe our new direction puts us in great stead to become the leading, unified voice for all childhood cancers – to provide support, fund world-class research and disseminate knowledge, with the ultimate goal of saving lives and increasing survival rates across the UK and the globe.”
CCLG revealed four main goals, clearly setting out its organisational objectives as follows:
- Provide leadership and expertise for the treatment and care of children and young people with cancer. CCLG is a leading voice for children’s cancer, liaising with community groups, the government and the NHS to influence policies. It plans to use its expertise to improve treatment and care and meet the needs of patients and families.
- Improve diagnosis times by increasing awareness through dedicated resources for both GPs and parents.
- Strengthen its expert information portfolio to support more families of children and young people with cancer.
- Through its funding of world-class research, the charity aims to deepen its understanding and foster collaborations to support some of the most innovative and ground-breaking research into childhood cancer.
These core ambitions are set to be rolled out across the organisation, all with the common objective to improve the treatment and care of children with cancer and improve survival rates.
Children’s Cancer and Leukaemia Group recently merged with TYAC (Teenagers and Young Adults with Cancer) the UK’s only membership body for professionals who work with teenagers and young adults with cancer. This has allowed for increased efficiency and the sharing of ideas, expertise and best practice across the two age groups to provide all young people with the best resources, treatment and care.