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Wednesday, 2 December 2020


New charity audience engagement book ‘Who Cares?’ launched

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Engaging audiences on their terms is essential to survival – new book ‘Who Cares?’ is here to help you get it right.

As charities face unprecedented challenges in these uncertain times the need to adopt an audience-centric approach has never been more needed. The sector knows this and the hard work may have begun but let’s face it we’re not there yet. 

It’s time for us all to sit up, listen to what people want and take action. The charity sector is in crisis and it’s time to act. Understanding and engaging not just the audiences we have but also the audiences we want is essential to survival.

That’s why new book  ‘Who Cares? Building audience-centred engagement strategies in the non-profit sector’ is designed to help the sector to help those who matter most – the audiences they engage. 

Find out more about the book here: https://bit.ly/2U0YUGA

Published by CharityComms and written by Joe Barrell, principal and founder of agency Eden Stanley and former director of communications at Save the Children, Who Cares? is rooted in the reality of working in the challenging environment of the non-profit world. 

Designed to be a challenging wake-up call, the book offers a solution to the challenge it raises – giving the reader practical ideas, processes and resources to respond, as well as case studies from both large and small UK non-profits. ‘Who Cares? Building audience-centred engagement strategies in the non-profit sector’ is sure to become a go-to resource for all those in the sector pushing for positive change.

Joe Jenkins, director of fundraising and supporter engagement at the Children’s Society, describes Who Cares? as a ‘call-to-action, and a toolkit for anyone ready to act’, Joe said: 

“Now that the world has changed around us, we have to fully adopt engagement strategies that give power back to our audiences and put them in the lead. Anything less won’t cut it.”

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