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Sunday, 24 January 2021

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#NEMovement campaign launches across Northumberland and Tyne & Wear

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A new campaign has been launched across Northumberland and Tyne & Wear to support people’s physical and mental health during the second national lockdown and beyond.

The #NEMovement was launched by Rise, the new active partnership for Northumberland and Tyne & Wear, this month in a bid to help inspire and motivate people and communities to continue to be physically active – by way of any movement that suits them, in any place, at any time.

The campaign aims to promote better physical and mental health across the North East by tackling inactivity and boosting wellbeing.

The campaign brings together the important message to keep active during the pandemic, along with the latest advice and guidance as to what is and isn’t allowed during the second national lockdown. This information will be updated as and when regional and national restrictions change over the winter months.

#NEMovement provides helpful information for individuals, organisations, businesses and partners, including how to encourage children to be active outside of school as well as content specifically aimed at adults and the over 65s, as well as the benefits of activity and exercise for your mental health.

The campaign is being backed by local authorities, NHS Trusts, North East Ambulance Service, along with transport providers, educational establishments, housing associations and personal trainers who are happy to support and share campaign messages with their users and own employees.

Businesses, organisations and individuals wishing to support the campaign, can access the #NEMovement toolkit, which includes important key messages, suggested social media posts and a movement tracker, as well as tips for getting active, maintaining good mental health and the latest government and Sport England advice about being active in a safe way.

Research has shown that inactivity is twice as deadly as obesity. In the UK one in six deaths is due to inactivity. The North East has the second-highest levels of inactivity in the UK, almost 40% of adults in Tyne & Wear and Northumberland are not achieving the Chief Medical Officer’s minimum requirements of 30 minutes per day of moderate to intense physical activity. More than 50% of children and young people in the UK are not meeting Chief Medical Officer guidelines of taking part in sport and physical activity for an average of 60 minutes or more every day.

At the same time, the cost of inactivity on the economy, including the treatment of diseases and sickness absence, is in excess of £10bn per year in England.

Clare Morley, CEO at Rise, said:

“We’re urging employers and businesses to get behind our campaign and support their workforce to adopt some of the practices to enable them to be more active over the winter months.

“Research has shown that coronavirus has made it much harder for people to get active and we know the change of season will only make it more difficult. At Rise, we believe that the power of activity and sport to support people’s physical and mental health has never been more important than it is right now. There is strong evidence that it helps to improve sleep quality, provides us with a greater sense of optimism, can support with stress management, and helps to put us in a more positive mood generally; all things that we all need right now.

“As Chief Medical Officer, Professor Chris Whitty, said at the height of the pandemic in April: ‘There is no situation, no age, no condition, where exercise is not a good thing’. We are therefore pleased to be working with partners and businesses to help spread these messages.”

Councillor Irim Ali, cabinet member for Public Health and Neighbourhoods at Newcastle City Council, said:

“The second national lockdown is going to have a huge impact on our residents mental and physical health and wellbeing. Gyms and leisure facilities will close and grass-root sports will be stopped, it is vital that we support our residents to get active as much as they can, within the guidelines.

“We are supporting the RISE campaign which is encouraging everyone to get active in their community, get moving in any way you can and celebrate the power of activity.

“Exercise has huge benefits for your physical and mental health, it is vital that during this second lockdown our residents take time to care for both.

“Get out for a walk in your community, team up with a member of your household to try some home workouts or join in an online challenge – there is something for everyone and every level of fitness to get involved with and to help spread the #NEMovement message.”

Rise, which is a charity funded by Sport England and a number of other national and local organisations, was launched four months ago to develop more active communities across Northumberland and Tyne & Wear.

The charity works across Gateshead, Newcastle, Sunderland, North and South Tyneside, and Northumberland by working with a wide range of partners. These include local authorities and teams from across a range of sectors including leisure, education, public health, criminal justice, planning, housing and transport.

To find out more about the #NEMovement campaign, please visit: www.wearerise.co.uk/nemovement or follow @WeAreRise_NE on Twitter and Facebook.

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