THE National Youth Orchestra of Great Britain (NYO) has announced the appointment of Director of Individual Giving, Rachel Doree, joining NYO’s award-winning Development team in 2022.
Doree brings with her a wealth of experience of Individual Giving from the voluntary sector and has recently headed up Individual Giving at Starlight Children’s charity. Doree was also part of the team that managed the massive expansion of Direct Marketing at Battersea Dogs & Cats Home.
She joins NYO’s Development team at an exciting time. NYO’s Individual Giving programme was launched in 2017 and has seen the numbers of individual givers to NYO grow from 149 to nearly 8,000 in that time. NYO carried out some Facebook digital trials last year to see if social media audiences would contribute to NYO. Results of the trial vastly exceeded expectations and will be rolled out in 2022. Doree’s role will be to develop Individual Giving further at NYO ensuring that all donors feel valued and enjoy being part of the NYO community. She will also head up growth of individual giving enabling more young people to take part in NYO’s programmes.
In recent months NYO appealed to its donor community not to allow any young musician to be left behind. Fearing that many young musicians will be forced to give up as a result of the pandemic NYO is opening its door wide and welcoming in state school-educated teenage musicians and Black, Asian and ethnically diverse musicians from Grade 6 and above. Doree faces a tough task to grow individual giving over the next few years to ensure that NYO is able to fulfil its promise.
Sarah Alexander, NYO’s Chief Executive & Creative Director, said:
“At NYO, we believe orchestral music can and should be radically inclusive, and accessible to every teenager in the UK. This investment in fundraising for NYO will allow us to reach even more music lovers across the UK, whose support enables more and more young people to experience the transformative power of making music together.
“The sector is full of headlines of arts fundraisers heading to the voluntary sector. We are delighted to be bucking that trend and demonstrating that there is much work to do in the arts sector. The arts is going to play a huge role in society as we battle through recovery and beyond. We need serious people from all over the sector to help us power up. So we are delighted to be welcoming Rachel to our team.”
Rachel Doree, NYO’s new Director of Individual Giving, said:
“I am delighted to be joining NYO at this stage of their growth. Their individual giving programme continues to be a huge success. I am looking forward to taking it to the next level. Music has been an important part of my family so I not only bring fundraising skills to NYO but also a firm understanding of power and importance of ensemble playing, especially in your teenage years.”