Thursday, 26 May 2022
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Thursday, 26 May 2022

Advocacy charity, POhWER, appoints three new Associate Director roles

POhWER, the advocacy charity, has appointed three Associate Directors and restructured its senior leadership team as the charity positions itself to have a louder national voice on issues surrounding human rights, advocacy, information, advice and safeguarding.

These exciting new roles will support the Deputy Chief Executive, Lyz Hawkes, to lead on the strategic development and delivery of advocacy and empowerment services across the country.

Forming an integral part of POhWER’s collaborative leadership team, it’s hoped that these new roles will drive innovation to enable further growth and diversification of services. This move is especially important now, to address the increasing numbers of beneficiaries that the charity is helping daily. 

Taking up the newly created position of Associate Director for Central, North England and Scotland is Daniel Anderson, who previously held the role of Regional Manager at POhWER and, before that, worked as a mental health advocate.

Speaking about the promotion, Daniel said:

“This is an exciting time for POhWER, and I’m delighted to be part of the journey. I’m particularly looking forward to us having a greater presence in campaigning for our beneficiaries. We have always done excellent work with people on a one-to-one level, and now we will be doing so much more to be a voice for people on a national level.”

Also promoted into one of the new Senior Leadership positions is Martin Humes, who will be stepping into the role of Associate Director for South, West England and Wales. He has been an employee of POhWER’s for nearly 11 years, serving as a Community Manager and a Regional Manager in that time. 

Martin said:

“I’m thrilled to have been appointed an Associate Director at POhWER and am looking forward to improving on the amazing services we already provide, including looking for those unmet needs and gaps on both a local and national scale. You may not know you need advocacy until you are in a vulnerable place in your life, and I have seen so many beneficiaries’ lives dramatically changed for the better because of their POhWER advocate.” 

And finally, joining the charity as the Associate Director of POhWER’s Help Hubs is Caroline Caesar-Caston. Caroline has an extensive background in social care, education, youth justice and counselling services. 

Her former experience as Service Manager for Mental Health Advocacy Services at the National Youth Advocacy Service (NYAS) and Independent Mental Health Advocate at Advent Advocacy, leaves her extremely well-equipped to take up this role with POhWER and lead the development and delivery of information, advice and guidance services for beneficiaries of all ages, UK-wide. 

Commenting on her new role, Caroline said:

“It’s fantastic to be taking up the role of Associate Director at such an exciting juncture in the development and growth of POhWER. At some point in our lives, we have all felt vulnerable and in need of someone to advocate on our behalf.

“That’s the motivating factor behind all my advocacy work to date and I will be bringing that passion to the leadership of the Help Hubs/Information Advice and Guidance Services.” 

POhWER’s Deputy Chief Executive, Lyz Hawkes, added:

“I’m so excited to welcome Dan, Martin and Caroline to our leadership team and look forward to collaborating with them as we grow our reach and provide impactful services to our current and future POhWER beneficiaries.

“Each of them brings a wealth of experience and knowledge to support POhWER’s strategic aspirations, create a level playing field and help our beneficiaries live as equal people. Their appointments will also support our geographical expansion plans and further enhance co-production within our service design and development.”

To learn more about the impactful work POhWER is carrying out UK-wide, please visit:


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