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Sunday, 24 October 2021
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Mother and daughter crowdfunding to help make the world a better place

EDINBURGH based start-up, Sustainably, voted Richard Branson’s Start-Up of the Year in 2019, has announced the launch of their crowdfunding campaign on crowdcube.

The mother-daughter team is looking to raise £300,000, which will enable them to market to new users and charities and improve functionality and launch a B2B platform. 

Now supporting 40 charities, including Macmillan, Shelter, and the British Heart Foundation, Sustainably is a free app that lets people easily and safely give to their chosen good causes by rounding up cashless transactions and automatically donating spare change, every time they shop. 

Loral Quinn, Co-Founder and CEO of Sustainably commented:

“We believe that many of us want to support charities but don’t want to commit to one cause and face the hassle and guilt of later cancelling. People want convenience, flexibility, transparency and control. With services such as banking, transport and music becoming more automated and frictionless, we aim to do the same for giving.

“86% of Gen Z and millennials (the UK’s biggest givers) want to donate via mobile and see their impact. And while 50%+ of donations are still made in cash, we live in an increasingly cashless society.”

Inspired by fintech, augmented reality, gamification, the internet of things and big technology businesses who had become part of everyone’s daily lives, Loral and her daughter Eishel merged their combined experience in FTSE100 digital strategy and ethical retail, to come up with the idea of Sustainably.

Current investors include Skyscanner’s co-founder, Lastminute.com founder Brent Hoberman’s Founders Factory. The duo also won the WeWork’s Creator Awards – judged by Ashton Kutcher and Monzo’s co-founder scooping £140,000 further investment.

Sustainably’s app lets individuals and corporates effortlessly make a positive impact every day and sends charity updates showing you the difference you’ve made. You set your donation limits and can stop, start, pause or change them at any time. We’ll never pressure you or share your details. Simply connect your card or device to the app and shop as usual.

Eishel Quinn concluded:

“We’re not just the co-founders of Sustainably, we’re also mother and daughter, and we started Sustainably because we wanted to make a difference. We exist to enable people around the world to have a positive impact every day. We’ve created Sustainably so that every financial interaction can have a positive social, environmental and economic impact.”

For more information, please visit: https://www.sustainably.co/.

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