MISSION Christmas is set for a record festive season in the North-east and is calling for the community to come together for its children.
Cash for Kids, the charity behind the campaign, is preparing for up to 10,000 requests for gifts for children and young people in need across Aberdeen and Aberdeenshire.
Applications have increased 10% annually for the past five years but this year, reflecting on the demand for its other campaigns throughout 2018 and the level of interest to date, Cash for Kids believes the leap could be up to 20%.
Michelle Ferguson, Charity Manager at Northsound’s Cash for Kids, said:
“Mission Christmas is all about bringing the joy and the excitement of the season to those who need it most – young people who, through circumstances outwith their control, are likely to have very little to look forward to at Christmastime.
“The simple act of receiving a few gifts can have the most incredible impact on them and their families. Every year I am bowled over by how much the campaign means to families in need throughout the City and Shire.
“Applications have soared in recent years, and we have been overwhelmed by the generosity of the public in allowing us to address the demand. This year we are expecting more requests for help than ever before, but we are confident that the generous people of the North-east will give what they can to bring the joy of Christmas to families in their communities.”
Donations will be accepted at more than 150 drop-off points. Applications are accepted from professionals working with disadvantaged families until the 10th December. Mission Christmas will also be holding a Christmas Jumper Day during #UKCharityWeek on 7th December and welcomes fundraising through other initiatives. There are also opportunities for the individuals, groups and businesses to volunteer at its warehouse sorting presents in Aberdeen.
The campaign runs until 20th December. Early donations are very welcome to support the logistics of reaching such a large number of young people before Christmas arrives.
Mission Christmas in numbers:
Originally launched as the Toy Appeal in 1981
£15 – average spent per person on gifts
£50 – average gift bundle value given to each child
£500,000 – amount expected to be spent by the North-east community supporting the appeal
3000 hours – the amount of volunteer hours donated by individuals, businesses and organisations each year
83p per £1 – amount raised by Cash for Kids that goes directly to young people