THE children’s charity Make-A-Wish® UK has launched a campaign to inspire and involve families who are experiencing isolation for the first time.
With schools closed, events cancelled and many parents and carers working from home, the charity’s 14-day email activity series invites people to subscribe here https://bit.ly/3bdSH3S and to share their creations and ideas on social media using #StayHomeStars.
The campaign taps into the knowledge that some of the wish families that the charity supports have because, for them, isolation is nothing new because they have experienced it – and may still be – after their children were diagnosed with a critical illness.
They, and some of the charity’s influencer supporters, have shared their wisdom on how they dealt with the situation – from creating a pirate ship out of cardboard hospital bowls to playing board games or creating a music playlist.
The campaign also asks those who can, to text the word STARS to the number 70450 to donate £3 to secure future wishes. As venues, events, travel operators and suppliers have temporarily closed, more than 1000 seriously ill children’s wishes now have an uncertain future.
This is because not only has the Coronavirus forced families to stay at home, it has changed the fundraising landscape, as the charity’s chief executive Jason Suckley explained in a blog post here: https://www.make-a-wish.org.uk/covid-19-and-make-wish-uk/