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Tuesday, 27 October 2020

CHARITY TODAY AWARDS

Macmillan Cancer Support launches annual Coffee Morning fundraiser with new advertising campaign

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Today, Macmillan Cancer Support launches its new Coffee Morning advertising campaign across television, radio and digital channels, as the charity proves nothing can stop its famous fundraiser.

Launching today at 6.45am on ITV1 during Good Morning Britain, the imaginative new Coffee Morning TV advert features the voice of Julia Davis, famed for playing Dawn Sutcliffe in Gavin and Stacey, and captures the sentiment that ‘Nothing stops a Macmillan Coffee Morning’.

The advert is the first piece of work by Macmillan Cancer Support’s newly appointed lead creative agency AMV BBDO. Created during the coronavirus lockdown, the advert begins with comical graphics of hell freezing over, dinosaurs, machines rising and of course, a three-eyed hipster zombie requesting soya milk. It ends with confronting footage of someone receiving cancer treatment, accompanied by the powerful words ‘If cancer doesn’t stop, neither do we’, as a stark reminder of the serious cause at its heart.

Macmillan’s Coffee Morning officially takes place on Friday 25th September 2020, but hosts can extend the fun this year by holding an event whenever and wherever. In response to the coronavirus pandemic, with the help of events agency Massive, the charity has innovated the format for the first time in 30 years. Hosts will now be able to hold an online event, a socially distanced stall, or fundraise in various other ways that will be released later in the campaign.

Every 90 seconds someone in the UK is diagnosed with cancer and for many, it can be more frightening to get a cancer diagnosis or to go through treatment today than at any other time in recent history. Macmillan, which is almost entirely funded by generous donations, is doing everything it can to support people living with cancer. But the charity is facing a huge drop in income as a result of the virus and needs vital donations from the public to continue to support people at a time when they need it most.

Anthony Newman, Director of Response Marketing, Fundraising and Communications at Macmillan Cancer Support, said:

“The impact of coronavirus has affected everyone across the UK. We wanted to create a bold and distinctive creative TV advert through powerful and original human insight, to ensure our flagship fundraiser continues to help raise vital funds for people living with cancer, who need Macmillan’s emotional, financial and practical support now more than ever. AMV has really risen to the challenge and the result is totally original – I’m fairly certain we are the first charity to feature three-eyed zombie-hipsters in an advert, anyway!”

“For the very first time, supporters can get involved with Coffee Morning whenever and wherever – this could be online, on their doorstep or by taking on a new challenge altogether. Our fundraisers always do whatever it takes to host brilliant events, and we’re sure this year’s Coffee Morning will be no different.”

Abby Solomon, aged 35 from Glasgow, was diagnosed with Hodgkin’s Lymphoma in October 2018. She has worked in Macmillan’s Coffee Morning marketing team for nearly three and a half years.

Abby said:

“I already knew that the support we provide to people with cancer is incredible, but it takes on a whole new meaning when you experience it yourself. That’s why this year’s Coffee Morning is not only a special one for me personally, but it is a unique opportunity for the public to do whatever it takes to host cake and coffee-filled events and celebrate the amazing work Macmillan does, no matter what.”

Actor Julia Davis, who voiced Macmillan’s new Coffee Morning TV advert, said:

“It was something very close to my heart to voice this advert, for a charity that supported both my parents. It’s clear that now is a more anxious time than ever for people with cancer, and Macmillan’s Coffee Morning is a chance for the public to raise a mug and vital funds so that people continue to receive the support they deserve.”

For more information about Macmillan’s Coffee Morning, or to register to host your own event, please visit www.macmillan.org.uk/coffee

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