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Lord Mayor calls on City firms to paint the Square Mile red to celebrate and encourage charity work

City workers are being asked to celebrate their firms’ community and volunteering initiatives this year by wearing red for the day.

Lord Mayor Charles Bowman today launched City Giving Day 2018 and this year’s #GoRed Campaign at The Mansion House to an audience of over 100 City businesses.

City Giving Day, which takes place on September 25, celebrates the value of the City to society and shows how businesses can make a difference. It champions activities – whether CSR, philanthropy, or volunteering initiatives – that companies undertake as part of their commitment to supporting charity, society, the community and the environment in which they work.

The campaign is a chance for employers to talk to staff, recognise achievements and plan even better community engagement in the future, whether in the form of mentoring, fundraising or volunteering vital expertise.

In 2017 a record 220 organisations took part, over £400,000 was raised for charity, 500 business volunteers were recruited, over 300 charities benefitted and 86% said City Giving Day helped inspire colleagues to get more involved in their company’s responsible business initiatives.

City Giving Day will bring a bit of colour to the Square Mile with its ‘Go Red’ theme, with many firms across the City and beyond set to show their support and celebrate their philanthropic work by wearing red for the day.

There are plenty of fun-filled ways organisations can get involved whether through Tour de City, the static bike challenge, or by simply celebrating the good work firms already do with their charity partners.

Sign up for City Giving Day at www.thelordmayorsappeal.org/cgd

The Lord Mayor said:

“Together it is our responsibility to create a fairer and more inclusive society – and it is the City’s responsibility to use its unique position to do more for London’s communities.

“It is one day in the year when businesses can unite to celebrate and showcase their charitable and volunteering efforts with employees, clients, suppliers, and the public. We want to make this year even bigger and better than before.

“City firms need to shout about all the great work they do, celebrate their achievements and tell their success stories. I want each and every one of the 480,000-plus people who arrive in our City of London each day to do so with pride and passion on 25 September.”

The Lord Mayor will also be fundraising for the three Lord Mayor’s Appeal’s charities on the day:

  • Place2Be
  • OnSide Youth Zones
  • Samaritans

At the event in September the Lord Mayor will take to the streets of the Square Mile and Canary Wharf, visiting participating firms and learning more about their innovative projects.

The Lord Mayor’s Appeal works with the City of London Corporation, which aims to encourage, support and celebrate responsible City businesses, residents and workers to change the lives of hundreds of thousands of Londoners.

The City Corporation’s charitable funder, City Bridge Trust, is London’s biggest independent grant giver, making grants of £20 million a year to tackle disadvantage across the capital.

The Lord Mayor’s Dragon Awards, run by the City of London Corporation, celebrates responsible businesses, and Heart of the City, a charity it funds, supports London’s companies in setting up and running their own responsible business programmes.

For Further Information contact:

Katie Yates – The Lord Mayor’s Appeal (020 7332 3777)