Friday, 1 March 2024
Friday, 1 March 2024

Lifesaving mother commended by Lord Mayor

DEBBIE Roscoe has been awarded The Lord Mayors award by Birmingham Lord Mayor, Maureen Cornish.

The presentation was held at the historic Birmingham Council Chamber in the heart of the city where Debbie’s idea became a reality, saving the lives of many people and supporting West Midlands Ambulance Service Community First Responders.

Arrive Alive registered charity was founded by Birmingham-based mother, Debbie Roscoe. Following her youngest daughter’s life-threatening case of measles in 2017, Ellie has since battled numerous life-threatening illnesses from meningitis, covid, and anaphylaxis along with battles with daily conditions and is reliant on a feeding tube to stay alive.

During the darkest days in the hospital when it was uncertain if her daughter would recover Debbie decided to channel her energy into something positive, she set up the UK’s only charity of its kind solely dedicated to funding lifesaving voluntary operated 999 vehicles for West Midlands Ambulance Community First Responder groups. Initially, the goal was to fund one vehicle for her local area as a thank-you for the wonderful care her daughter has received. Subsequently, two vehicles were launched instead of just one, then the realisation of a can of worms had been opened and lots of communities needed help from Arrive Alive and the journey had only just begun.

Debbie is a woman of great spirit and drive who loves a challenge, a meeting was set up with West Midlands Ambulance Service Community Response Manager Andy Jeynes who thought Arrive Alive was too good to be true, but soon realised it was a real organisation wanting to make a difference with a can-do attitude.

Lifesaving mother commended by Lord Mayor

Debbie Roscoe founder of Arrive Alive said:

“Receiving correspondence from the Lord Mayors’ office came as a complete surprise. I do the work I do for communities as a way of giving back for the amazing care my youngest daughter Ellie has been given over the last nine years. She is cared for by the incredible teams at Queen Elizabeth Hospital and Heartlands Hospital who lead her complex care. I can’t thank everyone enough for helping Arrive Alive grow into what it is today with eleven lifesaving voluntary operated vehicles, with many many more still left to fundraise for.

“Birmingham is a great city for its diversity, sense of community and great strength. All three of my children live in Birmingham and living in such a great city has helped make them into the people they are today. It was a true honour and pleasure to meet Maureen Cornish, the Lord Mayor of Birmingham along with a number of other inspirational Brummies.”

Each Arrive Alive vehicle is on the same radio system as a standard road or air ambulance and is dispatched to a medical emergency following a 999 call, typically an Arrive Alive vehicle can reach the patient quicker than a road or air ambulance due to being based within the community, this means that life-saving treatment can be initiated within those vital minutes as every second counts.

Within less than five years with no government funding, a global pandemic and the challenges of her daughter’s daily battles Debbie has driven Arrive Alive into being the UK’s only registered charity of its kind funding eleven lifesaving voluntary operated 999 vehicles and various pieces of equipment for communities across the Midlands and Worcestershire. The demand is greater than ever on the vehicles with fundraising still underway for more lifesaving resources for communities.

To find out more about Arrive Alive, please visit:


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