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Leading Bowel Cancer charity reveals new brand after merger

BOWEL Cancer UK and Beating Bowel Cancer reveal the new brand after merging in January 2018 to create a future where nobody dies of the disease.

This week the charity announced Bowel Cancer UK as the new name, underpinned with the strapline Beating Bowel Cancer Together.

Bowel Cancer UK is determined to save lives and improve the quality of life of everyone affected by the disease. The UK’s leading bowel cancer charity will support and fund targeted research, provide expert information and support to patients and their families, educate the public and professionals about the disease and campaign for early diagnosis and access to best treatment and care.

The charity worked with an award-winning brand and communications agency to create a modern and vibrant visual identity, which consists of a new logo, font, tone of voice, colour palette and a refreshed website as well as a new name and strapline.

The logo incorporates the Star of Hope, the international symbol for bowel cancer. It represents hope for the future and celebrates the lives of those we have lost to bowel cancer. It is used across the US and in several other countries. The Star of Hope is central to the charity’s identity as it strongly resonates with supporters and patients, who are at the heart of what the charity does and the reason they exist.

Deborah Alsina MBE, Chief Executive of Bowel Cancer UK, told Charity Today: “We are delighted to unveil our new brand. We hope this will enable us to build an active community of patients and their families, clinicians, politicians, academics and others who will join us to ensure that we meet our mission to save lives and improve the quality of life of everyone affected by the disease. Bowel cancer remains the UK’s second biggest cancer killer, claiming over 16,000 lives a year but we are determined to change that.”

Almost 42,000 people are diagnosed with bowel cancer in the UK every year. However the disease is treatable and curable especially if diagnosed early. Nearly everyone survives bowel cancer if diagnosed at the earliest stage. However this drops significantly as the disease develops. Early diagnosis really does save lives.

Visit our new look website: bowelcanceruk.org.uk