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Wednesday, 2 December 2020

CHARITY TODAY AWARDS

Kidscan appoint CTI Digital for cancer awareness campaign

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LEADING children’s cancer charity, Kidscan has appointed CTI Digital to manage the strategy and delivery of their digital advertising.

There will be a shortfall of £310 million in medical research funding over the next year due to diverted spending during the coronavirus pandemic. With just 3.5% of the £310 million research spending dedicated to childhood cancer, Kidscan must rely heavily on their own fundraising to complete their life-changing research.

To create a more stable and predictable future, the childhood cancer charity has appointed CTI Digital to manage the advertising strategy and delivery of both grant funding and the charities advertising marketing budget.

37% of Kidscans’ funding currently comes from digital channels.

CTI Digital are developing and managing digital advertising campaigns for Kidscan to raise awareness of the issues surrounding childhood cancer and the research being undertaken. Campaigns will also encourage the public to fundraise, make a donation, and to register as volunteers.

Kidscan Children’s Cancer Research is a Salford-based charity that funds and manages research into new and improved treatments for children with cancer. The research-based charity is one of the only charities in the UK solely dedicated to combating children’s cancer. Kidscan ‘want to ensure every child diagnosed with cancer can survive and thrive throughout adulthood without suffering late-effects from the treatments used to save their lives.’

CTI Digital is an award-winning digital agency from Manchester, whose CEO, Nick Rhind attended Salford University. The agency has previously delivered advertising for WarChild UK and The Royal College of Occupational Therapists.

Kidscan Appeal

James Wilkinson, Marketing Director, at CTI Digital said:

“Kidscan is a Manchester-based charity that transforms the lives of thousands of children. It’s a project that has quickly become close to the hearts of everyone at CTI.

“We’re approaching their advertising with creativity and empathy, understanding not only the charities mission but also how and why the public would want to support organisations like Kidscan, and how we can tap into those emotive drivers to amplify Kidscan’s mission.”

Kirsty Leigh, Head of Operations & Marketing at Kidscan said:

“June and James at CTI Digital have already been great assets, helping us to understand the new approaches we can take with our advertising. The charity sector is extremely saturated and because of limited funding during COVID-19, online donations have become more essential, but also more difficult to generate, than ever before.

“Sharing our message and research gives hope to children around the country so it’s very much a team effort in what we do. Because of this, I’m pleased about the way CTI has already become an extension of our marketing team and transformed our digital reach.”

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