iRaiser, Europe’s leading fundraising software company for non-profits, has signed the Fundraising Regulators Code of Fundraising Practice. In doing so it has become the first mainland European platform to sign the Code. iRaiser officially launched in the UK at the end of last year.

This means that iRaiser embraces a voluntary set of rules governing how money can be raised by non-profits. In particular, the code stipulates that platforms used for fundraising should be fully transparent about the fees they charge and whether any are taken from Gift Aid which iRaiser does not do. This, together with how iRaiser automates a substantial portion of an organisations’ fundraising activity, enables more resources to be dedicated to front line charitable initiatives.

The Code of Fundraising Practice outlines the high standards expected of all charitable fundraising organisations across the UK. It was developed by the fundraising community through the work of the Institute of Fundraising and it was formally transferred to the Fundraising Regulator at its launch in 2016.

iRaiser, which launched its London office at the end of 2018, works with over 500 organisations including WWF, the Red Cross, Doctors Without Borders, the Louvre and Unicef, has already partnered with the UK’s The Salvation Army and Shelter. It provides both organisations with digital solutions that help develop and deliver engagement campaigns for their fundraising initiatives.

iRaiser sign Fundraising Regulator's Code of Fundraising Practice
Antoine Martel, CEO of iRaiser Group

Antoine Martel, CEO of iRaiser Group, said:

“Code of Fundraising Practice is an incredibly important set of standards which we are proud to support. It ensures that everyone involved with non-profits acts in an ethical and fair way. This is crucial for people who make donations – they need to know that their money has been collected and used in the right way.

Gerald Oppenheim, Fundraising Regulator CEO, said:

“We are pleased to add iRaiser to the register of organisations which have publicly signed up to the Fundraising Regulator and our UK Code of Fundraising Practice. Registration is a sign that iRaiser takes its fundraising responsibilities in the UK seriously and is committed to adopting the standards of the charities it works with to raise money for good causes.”

iRaiser’s white label solution is fully customisable and includes online donation, peer-to-peer, event fundraising, crowdfunding, advocacy, landing pages, marketing automation and CRM. It uses a number of algorithms developed by four PhD experts to improve the conversion rate and the average amount of donations made.

iRaiser charges a fixed fee per month instead of a percentage, which means that a charity is not penalised for the success of its campaigns.

iRaiser’s solution also incorporates payments systems which cover 12 languages (including Mandarin, Cantonese and Japanese) and 50 currencies, enabling organisations to launch global campaigns. It was founded in France in 2012 and has offices in the Netherlands, Italy, Denmark, France, Belgium and the UK.