Sunday, 14 April 2024
Sunday, 14 April 2024

Income and donations soar upon return of EACH shops

EAST Anglia’s Children’s Hospices (EACH) has taken three times the level of income and donations it normally would on the first day back for its high street shops.

The charity has 43 shops across the region, and together they took £32,500 yesterday (Monday), compared with £11,500 on an average day, plus 3,100 bags and boxes of donations, compared with 1,000 on an average day.

It was EACH’s new shop in Royston, Hertfordshire, opened by a family who have previously received care and support from the charity, that was the best-performing in terms of income, with £1,915 passing through the till.

Other top-performing shops included:


Ely took £1,135, and Histon Road, Cambridge took £1,010


Framlingham took £1,200, and Hadleigh took £1,040


Unthank Road, Norwich took £1,530, Plumstead Road, Norwich took £1,485, Thetford took £1,250, and Cromer took £1,165


Clacton-on-Sea took £1,235

Sarah Throssell, EACH Acting Head of Retail, said:

“Our shops took three times more income and donations than average yesterday, suggesting shoppers are out across the whole of East Anglia.

“We knew there would be a deluge of donations, and I’m pleased to say we’re coping with the numbers we’ve received at the moment, but we’re still urging customers who plan to bring along donations to call ahead. We are, once again, overwhelmed with people’s generosity. The only thing is we must make sure we keep our premises safe for staff and volunteers, so in some cases, we may consider limiting daily donations.

“We’re obviously delighted to have received such great support on the first day back. We couldn’t provide the millions of pounds we ordinarily do to help the region’s most vulnerable children and their families without it. Our shops have been shut 33 weeks of the last year and every week has meant £100,000 of lost income.

“Despite these positive and exciting times, there’s still a lot to do as we expect high street retail to be depressed over the coming year and estimate a shortfall of £1.2 million in retail income against pre-COVID trading predictions.

“For anyone who hasn’t visited one of our shops since the pandemic started, you can be assured our shops continue restricting customer numbers and making sure the environments are as safe as possible, with staff and volunteers on hand to give you a friendly welcome.”

Phone numbers for EACH shops are online at:

The good cause has become a leading organisation in the world of charity retail, with a burgeoning shop portfolio. It had opened seven shops in 2019 and one in Colchester just before the first lockdown, meaning the Royston outlet was its first opening in just over a year. It also has popular online shops on eBay and Amazon and recently launched a boutique, Style With EACH, on ASOS Marketplace.

EACH welcomes donations of the following clean and good-quality goods: clothing, bric-a-brac, modern paperbacks, toys, jewellery, DVDs/CDs, household linens, retro and vintage clothes, and small electrical items.

Anyone interested in more information on volunteering at an EACH shop can email: or call Sarah on 07540 335680.


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