Tuesday, 16 April 2024
Tuesday, 16 April 2024

Impactful year for Give A Little as contactless donation revenues up by 95%

Impactful year for Give A Little as contactless donation revenues up by 95%GIVE A Little, which helps charities collect cashless donations, has published figures from 2022 that show that donation revenues raised through the platform have increased by 95% year on year.

5,000 charities from churches and hospices to museums and fundraising-led charities including Cancer Research UK and Oxfam have joined the Give A Little community since it launched in 2019 and over £14.5m has been raised through the platform so far.

Below is a snapshot of 2022 in numbers to show how all aspects of the charity sector are embracing the need to move to cashless.

In 2022:

  • Give A Little welcomed 3,000 new charities to the platform, which represented a 50% increase year on year.

  • Give A Little helped charities collect £8m in cashless donations, which is 95% increase year on year.

  • UK Charities subscribing to Give A Little benefited from additional Gift Aid income of £520,500 that they would not have received if they hadn’t enabled Gift Aid on their fundraising campaigns.

  • The average donation value for charities collecting card present contactless and Chip + PIN donations was £9.69 and for those collecting online donations, it was £38.47

  • Over 700,000 cashless donations were made through the Give A Little platform, which is an increase of 136% year on year

  • Give A Little also celebrated a number of key milestones in 2022 including:

    • helping charities raise a total of £14m since the platform’s launch in 2019

    • achieving its first £1m month in December 2022

Nicolas Jenni, National Procurement Officer, Church of England:

“We are now in our fourth year of working with Give A Little and they are an important supplier for cashless giving. The Give A Little platform provides our parishes with a simple way of collecting contactless and online donations. The software is designed with the donor in mind, with valuable features such as Gift Aid and multiple donation values. We are pleased to continue to provide Give A Little Premium through the Parish Buying service during 2023 to our parishes,  so that they have a range of ways to collect digital giving, with the lowest possible fees.”

Sophie Marshall, Programme Manager, Giving Platforms at Cancer Research UK:

“Give A Little is a key part of Cancer Research UK’s cashless strategy and expanding programme of cashless options. A growing number of departments at CRUK are now using the platform, including our committees as well as our face-to-face fundraising and corporate partnership teams. We are looking forward to growing this revenue stream even further in 2023. The Give A Little team is great to work with and are always open to developing the platform to meet our needs.”

Abigail Lester, Digital Platform & Integration Manager, Engagement Systems, Oxfam:

“It’s been great to work with Give A Little over the past year and we are really pleased with the results so far. Our face-to-face fundraising teams have had a real morale boost since adding the ability to collect one-off donations for donors who are unable to commit to a recurring gift, and they are really happy with the average donation value. We are planning to expand the use of the platform this year into pop-up shops and festivals and are also working with the Give A Little team on integrating it into our CRM, which is exciting as it means we’ll be able to take donors giving contactless donations onto our giving journey.”

Ben Stewart, Give A Little MD:

“We would like to thank all the charities in the Give A Little community and our partners including CollecTin, Payaz, SumUp and Stripe for your support and dedication to helping us make Give A Little the best it can be. We are committed to developing the platform so charities can keep up with the ever-changing technology driving the payments industry so they can continue to collect donations and carry out their vital work while driving down costs.”

For more information about Give A Little, please visit: www.givealittle.co.

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