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Saturday, 6 June 2020


How Royal British Legion Industries (RBLI) is fundraising during COVID-19 crisis

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ROYAL British Legion Industries (RBLI) is the sister charity of the British Legion, both sharing a common history and focus on supporting and celebrating Britain’s veterans.

As all charitable fundraising events for VE Day have been postponed, they are asking the nation to ‘put a Tommy in the window’ – the commemorative military figurine known as a Tommy are made by veterans employed at their factory (the Tommys were also used during the 100th anniversary of the end of WWI in 2018). The campaign aims to keep people united even as we all stay at home, and all the money raised goes towards RBLI’s charity which supports ex-servicemen and women in care homes as well as those facing the coronavirus crisis alone in lockdown.

Lisa Farmer RBLI’s Director of Development said:

“Fundraising has been hit for certain but that is why this campaign is so important. We feel absolutely overwhelmed by the public’s response to Tommy in the Window, and that over 20,000 people have purchased special Tommy products so far. Every purchase makes a difference, and when income is so reduced for our charity, this campaign is keeping veterans in jobs! It is so encouraging that people are getting behind this. Our supporters have also been terrific getting involved in online fundraising, and various challenges at home. The British public are just incredible, we’ve all been moved by the response to our charity campaign to be honest.”

RBLI was set-up in 1919 to provide essential support to troops returning from the First World War with tuberculosis. Today it supports more than 17,000 people every year through housing, skills, employment, and welfare support throughout the UK.

Last year, in celebration of its centenary, RBLI hosted Her Majesty The Queen at their village in Aylesford. Her Majesty opened a new £2million care facility, called Appleton Lodge, and launched the second phase of the charity’s £22 million development, the Centenary Village, laying a time capsule to be opened in 100 years. The Centenary Village will see the charity provide homes to hundreds of more veterans and their families every year through further assisted living accommodation, specially adapted housing for veterans with disabilities and family homes. At the heart of the development will be a community centre with an accessible gym.

To show your support for the 75th anniversary of VE Day, purchase your special edition Tommy at www.rbli.co.uk/veday75.

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