PureGym and the British Heart Foundation (BHF) have teamed up to unveil a new programme to help improve the nation’s heart health. To celebrate the launch, PureGym and the BHF hosted an event together in Shoreditch recently.
The innovative, free Healthy Hearts Programme is now available as part of the PureGym app.
With access for both members and non-members, the eight-week progressive programme supports users who want to pursue a heart-healthy lifestyle by guiding them through heart-healthy exercises, recipes and resources.
Created by PureGym’s fitness professionals and cardiac specialists from the BHF, the 
programme offers recipes from BHF’s dietitians, work-outs from PureGym’s personal trainers and information and support on how best to look after your heart.
The launch event saw industry social media influencers, BHF staff and PureGym members come together to learn about the app from its creators. BHF’s cardiac nurse, Ruth Goss, BHF dietitian Tracy Parker, and PureGym’s group marketing officer, Stephen Rowe, spoke at the event. Fraser Franks, former footballer and BHF supporter also shared his own heart story.
Fraser Franks, a former professional footballer and father, underwent open heart surgery due to a congenital heart condition in September 2023. Fraser spoke on the event’s panel about how his life changed after his devastating diagnosis of a unicuspid aortic valve which ended his football career aged 28. He went on to thank the charity for the millions of pounds they fund into pioneering research that helps find cures and treatments for people affected by heart and circulatory diseases and gives families like Frasers more time with their loved ones.
The eight-week programme, which has been through a rigorous testing process including a trial of over 20,000 people, guides users to content that is best fitted to their needs, including an option that could be suitable for some heart patients.
Rebecca Passmore, UK Managing Director at PureGym said:
“We’re very excited about the launch of our Healthy Hearts Programme. By using our expertise, combined with the invaluable information on the heart provided to us by the BHF, we want to support and educate the public on how to implement a heart-healthy lifestyle.”
“Accessibility is key and that’s why we want to make sure everyone has access to relevant health information, no matter their fitness journey.”
Working together in their mission to tackle the UK’s heart health, the BHF and PureGym joined forces in February 2022 as part of a multi-million-pound charity partnership.
Since then, they have worked together on a number of activities and products all aimed at tackling heart and circulatory diseases – the leading cause of global deaths that currently affect the lives of 7.6 million people and their families in the UK.
Sian Dickson, Corporate Partnership Manager at the British Heart Foundation said:
“Heart and circulatory diseases and their risk factors, have a significant impact on the nation’s health. It is important we work together to find new ways to encourage people to lead healthier lives.
“This programme is a wonderful product of our partnership with PureGym. We’ve pooled our expert resources to create a hugely useful, free tool that we hope will benefit many people across the UK by helping them to make some easy lifestyle changes that will reduce their risk of developing heart and circulatory diseases.”
Download the app for free: www.puregym.com/app and look under the ‘Health’ tab.
