HAVING donated a staggering 300,000 meals for animals in need during the pandemic, the team at pet food specialists, Harringtons, has decided to maintain momentum with the launch of ‘Miles and Meals’ – to get people moving and more meals to those in need.
‘Miles and Meals‘ is a unique way for pet owners and walkers to help support vulnerable animals and care centres. It’s centred around an online community that gets pet owners and their pals out walking; by tracking steps using popular exercise and running app, Strava, participants will be ensuring meal donations to dogs in need. Every mile will mean a meal donated.
The scheme is set to boost health and wellbeing as well as giving back at a time when we could all use a boost. The PDSA reports that 44% of owners walk their dog for less than 30 minutes at a time, 13% of dogs don’t get a walk every day and 1% are never walked – so this is the ideal time to turn that around, make pets happier and all while giving something back.
The nationwide lockdown earlier this year brought donation scarcity to pet adoption centres all over the country. Thirsk-based Harringtons jumped into action in March and have been working with many of the organisations ever since. Not wanting to stop there, the team has created this new scheme as the first part of an array of exciting plans to better support pets, their people and the planet with its Positive Pawprint initiative, a plan it will be rolling out in the coming months to include carbon offsetting, mitigation and increased sustainability targets.
Dan Reeves from Harringtons said:
“We’re so pleased to unveil ‘Miles and Meals’ as a fun way to encourage pet owners to clock up the miles by doing what they can – be it a regular walk around the block or further – the more miles people do, the more meals go to pets in care.
“As restrictions continue to change, shelters will need our help more than ever and we want to rise to that challenge as a community, aiming to reach as many as one million miles so we can provide one million meals. It’s something we’re very passionate about and is one of many ways we’ll be extending our support to local communities in the coming months.”
A rep from UK German Shepherd rescue said:
“A huge thank you to Harringtons for the donations of dried food! It’s been a massive help!”
For more information on Harringtons, please visit: https://www.harringtonspetfood.com/.