Greg Rutherford MBE backs StreetGames in BBC Charity Appeal

StreetGames has been selected as one of the charities for this year’s BBC Lifeline Appeal, with Olympic gold medalist Greg Rutherford MBE announced as the face of the charities fundraising broadcast.

The athlete and long jump champion visited three projects within the StreetGames network to show viewers the work the charity is doing to improve the lives of young people and to support their local communities.

StreetGames harnesses the power of sport to create positive change in the lives of disadvantaged young people right across the UK. StreetGames’ work helps to make young people and their communities healthier, safer and more successful. This work is delivered in partnership with a network of around 1,000 Locally Trusted Organisations, working in disadvantaged communities across the UK. The collective power and reach of this alliance enables unparalleled access to young people growing up in over 4,000 poverty-hit localities.

The BBC appeal features three of these projects, and tells the story of the valuable work they are doing alongside their local communities:

  • Carney’s Community in Battersea is a boxing gym and youth club which works with the most at-risk young people to help steer them away from crime and youth violence.
  • The Water Adventure Centre in Manchester is a registered charity that primarily focuses around kayaking, canoeing and water play. They work with some of the most disadvantaged people in Greater Manchester, using play and experiential learning as a way to engage people.
  • The Fit and Fed program at Anfield Community Centre is part of StreetGame’s national Fit and Fed program which provided activity and good, nutritious food to nearly 20,000 children across the UK this summer.

Mark Lawrie, acting CEO of StreetGames, said:

“We’re delighted that StreetGames has been selected as one of the featured charities for this year’s BBC Lifeline appeal. The projects highlighted in this appeal are doing incredible work to support young people in different parts of the country to get active and fulfil their potential, and StreetGames is proud to be standing shoulder to shoulder with them to deliver that change.”

“We hope people will support the BBC appeal and give us the chance to keep on delivering for communities up and down the country.”

The first broadcast of the BBC Lifeline appeal will be on Sunday 23 February at 1:50pm, on BBC One.