Home OFFICIAL PARTNER COLUMNISTS TheGivingMachine: Fundraising – without it costing you or your supporters a penny.

TheGivingMachine: Fundraising – without it costing you or your supporters a penny.

SIMPLY ensure your cause is registered with TheGivingMachine and your supporters can raise free donations for you each time they shop online.

TheGivingMachine is the UK charity unlocking hidden online sales commissions to become free donations for schools, charities and other community organisations all across the UK.

By unlocking free cash they enable supporters to generate a recurring income stream for UK based schools, charities and other social organisations with a small change in behaviour.  With over 7,500 causes registered and raising money via TheGivingMachine they impact schools, pre-schools, Scout groups, small local charities alongside the well known national charities such as Cancer Research, NSPCC and the Alzheimer’s Society.

Every year online shops pay hundreds of millions of pounds in sales commissions to other websites for referrals. People search for a product or service on the internet, or maybe visit a comparison website, click on a link and then make a purchase. In many cases, they generate a sales commission for somebody else, but in the case of TheGivingMachine, they collect and convert those commissions into free donations for causes chosen by the shopper. And being a charity means they can give the causes the highest % possible. This is currently up to 70%.

The Giver can choose to support up to four causes at a time, with a percentage split of the money distributed to each one. Any non profit UK cause whose primary purpose is for public benefit can join for free with regular amounts building up to generate large amounts over a period of time.

TheGivingMachine want giving to be possible for everyone. Up until now, giving to charity has often depended on whether you can afford it, by taking away this financial barrier, giving becomes a positive behaviour choice rather than a financial or guilt-based choice. This also gives smaller organisations a wider audience reach as they are asking for a favour rather than money.  More giving benefits us all – companies, customer and communities together.

It’s TheGivingMachine’s members who decide benefits and so far they have generated £1.5 million for over 7,500 causes and it has not cost anyone a penny extra.

With over 2,300 of the best online shops participating, it’s easy to turn online shopping into free cash to help others.

But TheGivingMachine is not just about fundraising. It is an engine to enable giving, connecting companies with customers and good causes to work together. TheGivingMachine’s model enables individuals to feel rewarded for contributing to their causes without the conversation always being about how much they can afford to give.  The small change in their behaviour builds giving into their normal everyday shopping habits. Companies contribute towards their social objectives as part of their everyday business – everyone wins.

Their social purpose is to enable companies, customers and communities to thrive together:

  • Companies achieve commercial goals and social impact as part of their core business and with the same budget
  • Customers are empowered to make an ongoing positive difference to causes they choose as an outcome of simple behaviour change
  •     Community organisations, schools and charities can engage their supporters with an inclusive “ask” that is about behaviour and not cash.

Check if your cause is already listed (and if not, then sign them up today) here.

For more details visit: www.thegivingmachine.co.uk

Twitter: @GivingMachineUK

Facebook: https://www.facebook.com/TheGivingMachine