NORTH West Air Ambulance has launched a fresh appeal to keep its lifesaving services funded.
Throughout the pandemic, the charity has continued to support the frontline and provide pre-hospital care to patients despite losing an estimated £71,000 each month in revenue since March 2020.
The charity relies upon public and corporate support to raise £9.5m each year, the amount it costs to fund the charity’s services.
Former patients are urging people to support the charity, including Jake Cowen. After suffering a fall while window-cleaning last year, the 27-year-old went into cardiac arrest in front of his dad, suffering a seizure that stopped his heart.
Jake’s family believe that without this care, he may not have survived.
Jake said: “I don’t remember much from the day, but from the impression, it’s left on my mum and dad, I was clearly on the brink.
“We are all so grateful for NWAA and the ambulance service, especially as I’m now fit, well and back working with dad. Without the crew, I might not have survived.
“I owe them my life, and I urge others to support the charity right now so that they can be there for those in need.”
Sarah Naismith, Director of Income and Engagement, at the North West Air Ambulance Charity, said:
“Covid-19 has disrupted everyone’s lives, it’s threatened to grind down our friends in the NHS, and it’s placed a financial and operational strain on our charity.
“The crew have continued their lifesaving work every day, supporting the NHS and working side by side with the ambulance service. However, the disruption to our fundraising revenues is significant, and we don’t take sharing this news lightly.
“Without funding, we may not be able to continue to make a critical difference to patients like Jake. For 21 years, we have always been blown away by our supporters’ generosity, and we wouldn’t be here without them. With our work at greater risk than ever before, any donations will allow us to continue to reach and treat patients in need and give them the best chance of survival. Help us help people across the North West.”
To donate to the charity, text HELPNWAA5 to 70085 to donate £5*, or visiting www.nwaa.net/emergencyappeal. Texts cost £5 plus one standard rate message, and you’ll be opting in to hear more about our work and fundraising via telephone and SMS.
If you’d like to give £5 but do not wish to receive marketing communications, text HELPNWAANOINFO5 to 70085. To give more, add the amount you wish to donate after the text code, for example, HELPNWAA10 to donate £10.