- Advertisement -
Monday, 30 November 2020

CHARITY TODAY AWARDS

Floella and Alfie launch hardship fund for children battling poverty as well as crime

- Advertisement -
CHILDREN’S champion, Dame Floella Benjamin, has welcomed Embrace’s launch of a hardship fund for children and young people.

Alfie’s Hardship Fund is raising money to be spent on essential items – the ‘bear’ necessities – to support young victims of crime who are now living in households plunged into poverty as a result of COVID-19.

Floella, a long-time supporter of vulnerable children, said:

“We’re all affected by the COVID-19 measures, none more so than the young victims of serious crime who now find themselves living in poverty-stricken households.

“Alfie’s Fund is important because it will deliver much-needed food and clothing.  Where they are being home-schooled, we’ll also help support their learning by providing tablets and other learning aids.

“These children desperately need our help. Please be generous and lend your support if you possibly can. There are many good causes out there and this is definitely one of them.” 

Charity Chief Executive Anne Campbell said the appeal had got off to a flying start with an early donation of £1,000 from a Cambridge-based company and donations from followers of the charity’s social media channels where the appeal first went live.

Anne said:

Alfie Bear

“Many of the young people we support already live in cash-strapped households – the virus measures have just added hugely to that pressure.

“We hope that by giving this fund a personality through the charity’s mascot bear, he will help win hearts and encourage people to be generous.  It is, after all, the next generation we are protecting.”

To donate to Alfie’s Hardship Fund please visit: https://www.justgiving.com/campaign/AlfiesHardshipFund

Sign up to receive full FREE access to charity news and special sector offers.

We don’t spam! Read our privacy policy for more info.

- Advertisement -
- Advertisement -

Stay Connected

1,381FansLike
1,834FollowersFollow
30,217FollowersFollow
1,200SubscribersSubscribe

Must Read

WaterAid brings showbiz stars straight to homes with virtual Christmas during #UKCharityWeek

WATERAID is hosting a star-studded virtual ‘Christmas Get Together’ during #UKCharityWeek on Tuesday 8 December from 6.30pm, bringing seasonal songs, festive readings and special...

Iconic football commentator and bowel cancer survivor, John Motson, calls for more support into bowel research

WORLD-renowned football commentator, John Motson, has this week given his backing to new charity, Bowel Research UK, as part of a bid to drive...

Employment News

Charity Retail Association Board appoints new Chair

EMMA Peake, the Deputy CEO of the Air Ambulance Service, has been appointed to Chair the Charity Retail Association’s (CRA) board. She has taken...

New CEO and Chair at Employers Network for Equality & Inclusion (enei)

As they approach their 10 year anniversary, the Employers Network for Equality & Inclusion (enei) transforms at the top by introducing Darra Singh as...

NSPCC appoints new Director of Strategy and Knowledge

THE NSPCC has appointed Dr Maria Neophytou as its new Director of Strategy and Knowledge. Maria joins the NSPCC from Impetus, a charity supporting young...

Related News

Partnership creates the first ever fully Hospice-funded PhD Fellowship

St Luke’s Hospice (Harrow and Brent) and the Palliative & End of Life Care Group at the University of Cambridge have appointed Susannah Browne as St...

National Animal Welfare Trust appoints director of operations

RESCUE and rehoming charity National Animal Welfare Trust (NAWT) has appointed Andrew Gillon as director of operations. Andrew brings nearly two decades of experience in the...

How can charities use business skills to overcome obstacles?

The problem It’s tough to imagine how any organisations could have prepared for the unpredictable and quite frankly unprecedented impacts of COVID-19. Periods of lockdown...

144 pairs of wellies laid out to show puddles are for splashing in, not for drinking

WATERAID laid a striking tribute of 144 pairs of brightly coloured wellington boots in the garden of London's Victoria and Albert Museum this week...

Older population concerned they won’t see friends and family this Christmas

AGE UK North, South & West Dorset calls for vital donations so it can be there for those who have no one to turn...
- Advertisement -
X